What We Provide
No golfer in the world lines up his shot, perfects his stance and takes a measured swing, but fails to watch where the ball ends up! Web analytics and ranking reports are a way of discovering where the ball has ended up, and involves much more than simply counting the amount of traffic that arrives at your site.
Fuzz One’s web analytics helps you discover:
- Whether browser incompatibilities might be holding your site back
- Which pages visitors to your site come to, and which of these pages result in conversions.
- Which pages visitors leave from – and Fuzz One can help decode what prompts them to leave
- Which of your keyphrases are working for you, so that you can concentrate more heavily on these
- Whether the click path of your site is hurting your sales opportunities
- Whether paid or natural search marketing has been delivering the best results for you
- Where your customers come from, helping Fuzz One target content and campaigns at a more specific audience
- The times of year that your website is most frequently visited, and therefore the campaign times that will yield the best ROI for your business
Focusing on what is currently happening on your site, before you make any plans to modify it is smart business. Ask us how much it costs to find out exactly what you want to know, about what is happening on your site.
Understanding Your Website Traffic
Search engine ranking results are only part of the picture of website optimisation. You are looking for not just a statistical number for your website, but a substantial return on investment. For this reason, web analytics is a discipline unto itself. If your Google rankings are climbing, but your traffic is not converting, web analytics can help you understand why – and Fuzz One can help you solve the problems.
We look at where visitors come to in your site, where they leave from, and what actions they make before they leave. We find out where they are based, and what technology and software they are using.
What Keywords do Customers Use to Find Your Site?
Knowing the keywords that customers use to find your site – and the keywords that not only draw people, but draw people that actually convert, is one of the most fruitful exercises in web marketing.
We let you know which keywords draw your best customers – and can help you capitalise on them.
What Keywords are Most Likely to Generate Business?
If half of a hairdressing site’s traffic comes from people searching for ‘shampoo’, and the other half comes from those searching for ‘haircuts’, it is easy to guess which searchers are more likely to convert on site. This simplistic example almost never occurs in real life! Fuzz One uses web analytics to help you understand which of your keywords are more likely to generate business for you.
Monthly Search Engine Ranking Reports
To measure how far you’ve come since the beginning of your campaign, you first need to know where you are positioned. An initial assessment of your positioning, as well as looking at the specific sites that rank above you, reveals the breadth, depth and type of work that needs to be done to get you to page one of Google.
Ongoing SEO ranking reports throughout your campaign will track both the page number of your site for your full keyphrase list, as well as the movement up or down for the reporting period.
There are two components of having a successful website – visibility or traffic quantities, and conversion percentages. While search engine optimization ensures that your site is visible and well-trafficked, web analytics helps make sure that it converts. Get out the whip and crack it on that website, with a good analytics package, and experienced analysts.
