What We Do
Microsoft AdCenter runs on a cost per click, with a combination bidding system and click-through rate to determine the cost per click for your ads.
While the traffic levels are generally much lower than those of either Google or Yahoo, the quality is usually excellent. Fuzz One’s focuses are your conversion rates and return on investment, and that is why we think Microsoft AdCenter is a worthwhile investment in the paid search marketing arena. If your field is highly competitive, you can usually bring your costs down by focusing on Microsoft AdCenter ads, for which bid prices are much lower.
Fuzz One’s Microsoft AdCentre campaigns include:
- Customer profiling
- Keyword research
- Competitor analysis
- Ad copy development
- Ad group organisation
- Landing page analysis and optimisation
- Bid management
- Monitoring and Microsoft AdCentre optimisation
PPC is a competitive field, and it makes sense to have experts on your side – you can otherwise ending up spending quite a lot on clicks that don’t convert. Click the button below to get a quote for expert Microsoft AdCentre services.
Customer Profiling
Your Pay Per Click ads will generate the most sales leads and do the best work for creating orders and sales when they are targeted to specific customers. Fuzz One profiles your customer using demographics like:
- Geographic
- Cultural
- Economic
- Power-related
- Age
- Gender
- Knowledge and Awareness
To write the most effective PPC ads possible.
Keyword Research
Keyword research is the basis of any paid search marketing activity, just as in organic search optimisation. We help you create targeted, consumer centric keyword lists that will give you the best qualified traffic while maintaining the lowest cost per click. In Microsoft AdCentre, we also help you incorporate negative keywords to best effect in your campaign.
Competitor Analysis
We look at the tactics and strategies the competitors in your vertical are using, evaluating and reassessing on a regular basis. In Microsoft AdCentre, relatively new players can get to the top quickly by bumping up their spend. This is good news if it you that is new – not so good if you’ve been bumped! Fuzz One looks at how to counter this phenomenon, as well as seeing how your competitor’s tactics could benefit you.
Ad Copy Development
Microsoft’s character limits are the same as Google’s, at 95 characters – however, you should still think carefully about re-using ad copy from one search engine to another. Each engine offers opportunities to further target your ads, and Fuzz One can help determine just how to do that. Fuzz One helps you develop the perfect 95-character copy for Microsoft AdCenter.
Ad Group Organisation
The key to success in a PPC campaign is writing targeted ads, each one of which will appeal to a very narrow segment of your consumer base … but should make them feel the product is irresistible, and they must have it immediately! Organising your ad groups is essential to success, because it is the first step to creating targeted focal points. As well-practised experts in Microsoft AdCenter, we are familiar with what works for ad group organisation, and what doesn’t.
Landing Page Analysis and Optimisation
First impressions count for a lot – we learnt that before we went for our first job interviews, and the truth applies to your website as much as it does your personal appearance. Fuzz One can help optimise your landing pages depending on the Microsoft AdCentre ad that a person clicked on. This integration of messages, keywords and expectations from advertisement to conversion point is essential for increasing your ROI.
Bid Management
Sticking to a budget is an essential part of ensuring an optimal outcome for your PPC campaign. Keyword bidding wars can be easy to start … and to lose, unless you manage the timing and ceiling levels of your keyword bids carefully.
The cost of a PPC campaign is bid-based – businesses bid the highest amount they are willing to pay for a single click. Clicks can range from US$0.05, to US$50, however most cost between US$0.50 and US$1. If you bid more than any of your competitors for a click, you will appear at the top of the results. In the case of Microsoft, ads with a better click through rate (CTR) also have a lower cost per click – the generous souls!
Fuzz One knows how to:
- Select the right keywords given the competition for them
- Determine how much should be bid for each
- Time bids to ensure #1 positions for all keywords necessary
- Ensure that you get results without going over budget.
You might have seen software tools advertising to do the same thing – but as you know if you’ve ever walked away, expecting your computer to finish a task while you were elsewhere, machines aren’t replacing the flexibility, diligence and expertise of humans just yet!
Monitoring and Ad Optimisation
In the fast and fickle world of Microsoft AdCentre campaigns, you need to constantly watch your bids, positions, and competitors activities to ensure you get the best from your Adwords campaign.
Your best ROI will come from outsourcing monitoring to Fuzz One, the experts. This ensures timely responses, experience-based decisions and reactions, and as many preventive or proactive steps as reactive ones.
