What We Provide
Google AdWords is the elephant in the room, when it comes to the party of paid search marketing. Adwords advertisements are context driven, so the keyphrases that we set your company to appear for in the campaign will determine which searches your result appears in.
Fuzz One’s Google Adwords campaigns include:
- Customer profiling
- Keyword research
- Competitor analysis
- Ad copy development
- Ad group organisation
- Landing page analysis and optimisation
- Bid management
- Monitoring and Adwords optimisation
- Google Analytics integration/goal tracking
- Google Local business advertising
PPC is a competitive field, and it makes sense to have experts on your side – you can otherwise ending up spending quite a lot on clicks that don’t convert. Click the button below to get a quote for Google Adwords Certified Professional services.
Customer Profiling
Your Pay Per Click ads will generate the most sales leads and do the best work for creating orders and sales on eCommerce websites when they are targeted to specific customers. Fuzz One profiles your customer using demographics like:
- Geographic
- Cultural
- Economic
- Power-related
- Age
- Gender
- Knowledge and Awareness
To write the most effective PPC ads possible.
Keyword Research
Keyword research is the basis of any paid search marketing activity, just as in organic search optimisation. We help you create targeted, consumer centric keyword lists that will give you the best qualified traffic while maintaining the lowest cost per click.
Competitor Analysis
We look at the tactics and strategies the competitors in your vertical are using, evaluating and reassessing on a regular basis. In Google Adwords, relatively new players can get to the top quickly by bumping up their spend. This is good news if it you that is new – not so good if you’ve been bumped! Fuzz One looks at how to counter this phenomenon, as well as seeing how your competitor’s tactics could benefit you.
Ad Copy development
Writing a 95 character ad is actually much harder than writing a 950 character ad. It is essential that it is attention-grabbing, targeted to a niche, and includes clear benefits for the customer. Fuzz One helps you develop that copy for Google Adwords.
Ad Group Organisation
The key to success in a PPC campaign is writing targeted ads, each one of which will appeal to a very narrow segment of your consumer base … but should make them feel the product is irresistible, and they must have it immediately! Organising your ad groups is essential to success, because it is the first step to creating targeted focal points. As Google Adwords Certified Professionals, we are familiar with what works for ad group organisation, and what doesn’t.
Landing Page Analysis and Optimisation
First impressions count for a lot – we learnt that before we went for our first job interviews, and the truth applies to your website as much as it does your personal appearance. Fuzz One can help optimise your landing pages depending on the Google paid search ad that a person clicked on. This integration of messages, keywords and expectations from advertisement to conversion point is essential for increasing your ROI.
NOTE: Landing pages also need effective Call to Action cues.
Bid Management
Sticking to a budget is an essential part of ensuring an optimal outcome for your PPC campaign. Keyword bidding wars can be easy to start … and to lose, unless you manage the timing and ceiling levels of your keyword bids carefully.
The cost of a PPC campaign is bid-based – businesses bid the highest amount they are willing to pay for a single click. Clicks can range from £0.05, to £$50, however most cost between £0.50 and £2. If you bid more than any of your competitors for a click, you will appear at the top of the results. However, given Google’s fondness for algorithms, there is also one that applies to their paid search program – and it complicates things a little!
Fuzz One knows how to:
- Select the right keywords given the competition for them
- Determine how much should be bid for each
- Time bids to ensure #1 positions for all keywords necessary
- Ensure that you get results without going over budget.
You might have seen software tools advertising to do the same thing – but as you know if you’ve ever walked away, expecting your computer to finish a task while you were elsewhere, machines aren’t replacing the flexibility, diligence and expertise of humans just yet!
Monitoring and Adwords Optimisation
In the fast and fickle world of Google Adwords campaigns, you need to constantly watch your bids, positions, and competitors activities to ensure you get the best from your Adwords campaign.
Your best ROI will come from outsourcing monitoring to Fuzz One, the experts. This ensures timely responses, experience-based decisions and reactions, and as many preventive or proactive steps as reactive ones.
Google Analytics Integration / Goal Conversion Tracking
We may have noted once or twice that measurement, monitoring and tracking are the keys to creating winning internet marketing campaigns! This is as true with your Google Adwords campaign as with any other, and as Google Adwords certified professionals, we have long experience integrating campaigns with all of the features of Google Analytics.
You won’t be able to determine your ROI if you don’t know which visitors are coming from Adwords, and which of these are converting. Google offers a solution right in their backyard, and Fuzz One has seamlessly integrated this monitoring with our
Google Local Business Advertising
Google Local Business remains one of Google most under-utilised features, even several years after it was launched. Google Local Business gives your business the opportunity for free, location based advertising through the Adwords medium.
This means that you, along with your expert search marketing firm, get to choose the keywords that you want to represent your business for. Best of all, these local business ads appear in the natural search results, right at the top, when somebody enters a location based query into Google, such as ‘Physiotherapist in Didcot’.
Fuzz One exploits all of the benefits of Google Local Business advertising for you, including logo display and coupon or discount offers to help you stand out from the crowd.
