Posts Tagged ‘online PR’
July 5th, 2009
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A Short Story About the Romance between Public Relations and the Internet…so far
The Public Relations industry has not been the same since the advent of the internet. The first wave of change in the PR industry was the advent of corporate websites and the ability of the information on corporate websites to represent organisational opinion, a brand and make PR announcements. PR professionals had to adapt by adding and controlling content on the PR sections of corporate websites.
Online News
Managing PR content on corporate websites as a tactic was short-lived and not sufficient enough in the ever changing internet. With the sheer speed of information on the web through news sites, PR professionals had to figure out how to also grab attention from ‘authoritative’ old and new media news websites.
