Posts Tagged ‘local search engine optimisation’
A Presentation on the Tricky Bits of Local Search by ‘Godfather of Search’ Danny Sullivan
I’ve said it a million times, I love local search engine optimisation – here is a presentation on tricky and inaccurate aspects of Local search by Danny Sullivan “Godfather of Search”. I cannot but emphasis the fact that business owners need to claim their local listing to ensure that correct information about their businesses are displayed on all local search engines. It’s a funny and informative video – I’d love to know what you think. Read More »
Why Local Search is Important to Your Business
Local search is currently been taken very seriously by the major search engines.
Google, Yahoo & Windows Live each have special Local search listing platforms for businesses that target specific locales. Here is an overview of each of them.
Google Local
Google released its Local Business Center back in 2007 and has been adding new features to it like, the ability to upload photos, pop-up info windows via its maps interface, reporting capabilities and its integration with Google AdWords via Local Business Ads. It’s the most sophisticated and easiest to manage of all three local listing platforms. Unlike the other two platforms, its listings are better centrally managed and cover a lot more countries. It is also likely to generate the most traffic to your website due to Google’s new feature of including local search results in searches without specifying a location . Read More »
