Fuzz One Media » Link Building http://www.fuzzone.com/blog internet marketing made easy Fri, 20 Jan 2012 20:14:53 +0000 en hourly 1 http://wordpress.org/?v=3.2.1
SEO Hierarchy of Needs http://www.fuzzone.com/blog/385/search-engine-optimisation/seo-hierarchy-of-needs/ http://www.fuzzone.com/blog/385/search-engine-optimisation/seo-hierarchy-of-needs/#comments Wed, 26 May 2010 04:47:00 +0000 Kunle T Campbell http://www.fuzzone.com/blog/385/search-engine-optimisation/seo-hierarchy-of-needs/ SEO Hierarchy of Needs is a post from: Fuzz One Media

]]> I can’t remember where I stumbled on this diagram but I just found it in one of my archives. It pretty much sums up the SEO process for a new website or redesigned site from start to finish. Starting from Keyword research for content development, then matching your keyword research to the actual site architecture and other on page elements like title, header, and meta description tags. You can’t escape from good usability and web design when it comes to SEO – pages need to load fast, breadcrumb navigation is a given and good website design also improves the average time visitors stay on your site (Google apparently takes note of this). Finally link building is the crown jewel of SEO. We need to continuously build quality inbound links to improve our search rankings and authority….so here you go voila 

 

seo-hierarchy-of-needs

SEO Hierarchy of Needs is a post from: Fuzz One Media

]]> http://www.fuzzone.com/blog/385/search-engine-optimisation/seo-hierarchy-of-needs/feed/ 13 How to Calculate Your PageRank http://www.fuzzone.com/blog/346/search-marketing/how-to-calculate-your-pagerank/ http://www.fuzzone.com/blog/346/search-marketing/how-to-calculate-your-pagerank/#comments Tue, 03 Nov 2009 19:16:04 +0000 Kunle T Campbell http://www.fuzzone.com/blog/?p=346 How to Calculate Your PageRank is a post from: Fuzz One Media

]]> Although I am not a proponent of PageRank as one of the more important ranking factors in SEO, high page rank values are still a common factor across authoritative sites.

Achieving a ‘decent’ PageRank is still part of most SEO campaigns for newly launched websites. ‘Decent’ in my opinion could be termed as a PageRank of 3 and above. I have to say I’ve seen websites with PRs of 1-3 rank No.1 for highly competitive key phrases.

So if you are a PageRank junkie or just an SEO whose client requires a decent PR as a key performance indicator (KPI) for their project, here is a nice PageRank Calculator table that guides you on approximately how many links you would need to acquire to get your desired PageRank

PR Links for PR3 Links for PR4 Links for PR5 Links for PR6 Links for PR7 Links for PR 8
PR 1 555 3,055 16,803 92,414 508,277 2,795,522
PR 2 101 555 3,055 16,803 92,414 508,277
PR 3 18.5 101 555 3,055 16,803 92,414
PR 4 3.5 18.5 101 555 3,055 16,803
PR 5 1 3.5 18.5 101 555 3,055
PR 6 0.5 1 3.5 18.5 101 555
PR 7 0.5 0.5 1 3.5 18.5 101
PR 8 0.5 0.5 0.5 1 3.5 18.5
PR 9 0.5 0.5 0.5 0.5 1 3.5
PR 10 0.5 0.5 0.5 0.5 0.5 1

So to get a PR5 for a newly setup website, you would need only 1 PR7 link or 101 PR4 links. And to get a site up to PR6, you would need 19 PR6 links or 4 PR7 links or a massive 555 PR4 links.

The moral of the story here is if you are into getting a high PR for your site, you are probably better off spending your time acquiring fewer higher PR links than trying to acquire hundreds and in some cases thousands of low PR links – imagine, you would need about 3,055 PR4 links for get a PR7 and only 4 PR8 links to get your website to a PageRank of 7. Some sites get the best of both worlds i.e. massive amounts of low PR links and high PR links via link baiting.

Google PageRank Example

 

A Point of Warning!

The above calculations are based on the assumption that the webpage in each scenario has only one to three outbound links (which in reality is hard to come by). As an example, the value of link from a PR7 webpage with 50 outbound links on it already is sure to pass a PR6 or less to the sites it links to but a PR7 webpage with a single link on it would pass the full PR7 value to that single link. If you have a reasonable understanding of calculus, you can read the original Google paper – The Anatomy of a Large-Scale Hypertextual Web Search Engine and this Wikipedia article on PageRank.

How to Calculate Your PageRank is a post from: Fuzz One Media

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