Posts Tagged ‘keyword research’
7 Premium SEO Tools Worth Paying For
SEO is a lot more complex than most people give it credit for. Many regard it as something akin to voodoo or alchemy. But SEO can be incredibly powerful and lucrative if you have the right tools for the job. That doesn’t mean you have to splurge on every piece of software you come across. Having prowled through the interwebs, trial and premium tested a number of tools out there, I have come up with this selection of MUST HAVE Paid SEO tools you should grab your wallets to purchase when the need arises.
SEO Hierarchy of Needs
I can’t remember where I stumbled on this diagram but I just found it in one of my archives. It pretty much sums up the SEO process for a new website or redesigned site from start to finish. Starting from Keyword research for content development, then matching your keyword research to the actual site architecture and other on page elements like title, header, and meta description tags. You can’t escape from good usability and web design when it comes to SEO – pages need to load fast, breadcrumb navigation is a given and good website design also improves the average time visitors stay on your site (Google apparently takes note of this). Finally link building is the crown jewel of SEO. We need to continuously build quality inbound links to improve our search rankings and authority….so here you go voila
How to Use the Thesaurus to Kick Start Your Keyword Research
Thesaurus’ came in very handy when I was essay writing in Uni and are still very relevant to me as a search marketing professional today. The thesaurus is my number 1 keyword research tool and the perfect resource for finding synonyms or related keywords. The beauty of using a thesaurus is that a bulk of keyword research has been done for you by thesaurus publishers. My favourite online thesaurus site is Thesaurus.com. Visual Thesaurus is also a handy tool if you are after a visual representation of keyword relationships (but it requires an annual subscription of about $20). I’d rather keep things simple by sticking with Thesaurus.com. Better still, thesaurus.com used in combination with the AdWords Keyword Tool is a clincher for your keyword research efforts.
How to Use Thesaurus.com and AdWords Keyword Tool
Type in your keyword in Thesaurus.com (in this example I typed in “architect”) – it should generate a list of results
Copy the URL- I copied ”http://thesaurus.com/browse/architect” for this example
Go the AdWords Keyword Tool – then copy and paste the thesaursus URL in the website text field.
AdWords Keyword tool crawls the specific page on thesaurus.com and returns even more keyword results
This not only helps you leverage two very powerful keyword tools at the same time but also ensures that no stones are left unturned over the course of your keyword research.
