Google’s head of web spam – Matt Cutts has just announced (via Twitter) that Google’s latest Toolbar PageRank update is to be rolled out in the next few days.

As of yesterday (January 21st), some webmasters had already started noticing Toolbar PageRank updates on their sites (I actually noticed an update on a client’s site but was unsure if it was an update).

This toolbar update would be the first major update since April 2010 – that is almost 9 months! It was expected much earlier because PageRank updates usually tend to occur every quarter.

 

 

 

Remember not to get into the hype of Toolbar PageRanks as they are not insync with Google’s internal Page Ranking algorithm and also does not directly impact on your sites ranking. That being said Toolbar PageRank are still signals of value in the webmaster/SEO community and in some cases are a key performance indicator in search marketing campaigns.

So, go on….check your sites out and hopefully get more green on those toolbars!