Posts Tagged ‘Google AdWords’
Measuring Conversions and Setting Up Funnels on Google Analytics
It is so vital to set goals on your website, to track the effectiveness of all your online marketing efforts & campaigns. This 60 second video sheds more light on Google Analytic’s funnel visualisation report – which shows each step you have defined as part of your conversion process. It is particularly very useful for tracking shopping cart abandonment rates on eCommerce sites.
Track Exact Match AdWords Keywords in Google Analytics and More…
Over the next couple of weeks, Google will be rolling out a new AdWord reporting section in its analytics package – Google Analytics. It’s intention is to give advertisers more insight into user actions after their AdWords ads have been clicked. In order to fully access the new AdWords reports, your AdWords and Google Analytics accounts must be linked with destination URL auto-tagging enabled in AdWords.
The new reporting feature I’m most looking forward to using is direct access to exact match keywords in Google analytics. Google currently does not share exact match keyword date on Google Analytics (requires a hack to access exact match keywords).
There are also single click common reporting queries in the overview section that automatically generates reports (see image below):
These reports are meant to answer questions marketing experts and site owners ask about:
- Site Usage
- Goal Tracking and Conversions
- AdWords Clicks
- eCommerce activity and
- Revenue metric ROI i.e. revenue per click
All this data would be available in a drill down mode familiar to AdWords users:
Campaign > AdGroups > Keywords
The new analytics reports would also be able to show data by AdWords dimensions at the campaign, adgroup or keyword level like: Match Type, Ad Content (your text ad title), Ad Distribution Network, matched search query, Placement domain, Placement URL, Ad Format, Targeting Type, Display URL, Destination URL and more (see image below):
These new insights on AdWords campaigns in Google Analytics reinforces the need for AdWords experts to have a deep understanding of Google Analytics to manage their campaigns effectively.
Dos & Don’ts of Landing Page Design – 7 Deadly Sins of Landing Page Design
I came across this Webinar video presentation this morning when doing some research on the landing design best practises and have to say it is the best I have come across as yet. It was presented by Tim Ash, author of the book, Landing Page Optimization and the CEO of sitetuners.com for the official Google AdWords blog, Inside AdWords.
I have to say, it is a really long video, with a duration of about 1hr 15mins. For that reason, I have summarised the key salient points from his presentation. Hope you enjoy it!
How to Add More than 25 Characters to Your AdWords Ad Text Headline
Whilst working on an AdWords account today, I came across a really interesting find – Google AdWords actually allows more than 25 characters in Ad Text headlines. They appear to be testing this feature on text ad headlines using the Dynamic Keyword Insertion i.e. {KeyWord:default text} only. The ad text headline below has 29 characters!
There would have been no way this would have been accepted if it was added the normal way.
What is the Effect of this New Feature?
Well, this added flexibility in the character length of Ad text headlines would certainly improve and increase the ad’s Click Through Rate (CTR) as it would match searchers exact search phrase.
The Economics of Google AdWords
I came across this video on YouTube and thought I’d share it with you. Its show cases Google’s Chief Economist, Hal Varian, explaining how the AdWords Ad Auction system determines what you pay per click and how maximum CPC bids and quality scoring are computed. Read More »
