Posts Tagged ‘Google AdWords’
Dos & Don’ts of Landing Page Design – 7 Deadly Sins of Landing Page Design
I came across this Webinar video presentation this morning when doing some research on the landing design best practises and have to say it is the best I have come across as yet. It was presented by Tim Ash, author of the book, Landing Page Optimization and the CEO of sitetuners.com for the official Google AdWords blog, Inside AdWords.
I have to say, it is a really long video, with a duration of about 1hr 15mins. For that reason, I have summarised the key salient points from his presentation. Hope you enjoy it!
How to Add More than 25 Characters to Your AdWords Ad Text Headline
Whilst working on an AdWords account today, I came across a really interesting find – Google AdWords actually allows more than 25 characters in Ad Text headlines. They appear to be testing this feature on text ad headlines using the Dynamic Keyword Insertion i.e. {KeyWord:default text} only. The ad text headline below has 29 characters!
There would have been no way this would have been accepted if it was added the normal way.
What is the Effect of this New Feature?
Well, this added flexibility in the character length of Ad text headlines would certainly improve and increase the ad’s Click Through Rate (CTR) as it would match searchers exact search phrase.
The Economics of Google AdWords
I came across this video on YouTube and thought I’d share it with you. Its show cases Google’s Chief Economist, Hal Varian, explaining how the AdWords Ad Auction system determines what you pay per click and how maximum CPC bids and quality scoring are computed. Read More »
