Posts Tagged ‘Google AdWords Ad Text’

March 20th, 2009 3 Comments

How to Add More than 25 Characters to Your AdWords Ad Text Headline

Whilst working on an AdWords account today, I came across a really interesting find – Google AdWords actually allows more than 25 characters in Ad Text headlines. They appear to be testing this feature on text ad headlines using the Dynamic Keyword Insertion i.e. {KeyWord:default text} only. The ad text headline below has 29 characters!
There would have been no way this would have been accepted if it was added the normal way.

29a-characters-in-headline-due-to-keyword-function

What is the Effect of this New Feature?

Well, this added flexibility in the character length of Ad text headlines would certainly improve and increase the ad’s Click Through Rate (CTR) as it would match searchers exact search phrase.

Kunle Campbell

Fuzz One's Head of Search Marketing, he has been involved in the search marketing industry since 2004. He is a Certified Google AdWords Expert, an SEO expert and is highly proficient in website analytics

Filed under
Advertising on Search Engines