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How to Add More than 25 Characters to Your AdWords Ad Text Headline http://www.fuzzone.com/blog/141/pay-per-click-advertising-adwords-yahoo-marketing/how-to-add-more-the-25-character-on-your-adwords-ad-text-headline/ http://www.fuzzone.com/blog/141/pay-per-click-advertising-adwords-yahoo-marketing/how-to-add-more-the-25-character-on-your-adwords-ad-text-headline/#comments Fri, 20 Mar 2009 22:03:40 +0000 Kunle T Campbell http://www.fuzzone.co.uk/?p=141 How to Add More than 25 Characters to Your AdWords Ad Text Headline is a post from: Fuzz One Media

]]> Whilst working on an AdWords account today, I came across a really interesting find – Google AdWords actually allows more than 25 characters in Ad Text headlines. They appear to be testing this feature on text ad headlines using the Dynamic Keyword Insertion i.e. {KeyWord:default text} only. The ad text headline below has 29 characters!
There would have been no way this would have been accepted if it was added the normal way.

29a-characters-in-headline-due-to-keyword-function

What is the Effect of this New Feature?

Well, this added flexibility in the character length of Ad text headlines would certainly improve and increase the ad’s Click Through Rate (CTR) as it would match searchers exact search phrase.

How to Add More than 25 Characters to Your AdWords Ad Text Headline is a post from: Fuzz One Media

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