Archive for the ‘Social Media’ Category
No-one can afford to ignore Facebook as the vital ubiquitous social networking communication medium it has come to be: marketers least of all. But when marketing came into contact with Facebook it had to unlearn some of its intrinsic habits.
How Facebook Changed Marketing…
In traditional marketing, a message is first created and then disseminated. It might be something as ingenuous as a late nineteenth century Pear’s ad, as unlikely as the panaceatic claims made for snake oils in the backs of old newspapers or as slickly disingenuous as Don Draper’s masterful rebranding of Lucky Strike in Mad Men; the message was sent out across various media intact. The marketers produced the message and the public, hopefully, consumed it. Notwithstanding Burma Shave’s classic attempts to involve its public by having them write its rhymes, the communication was largely a one-way street. Read More »
Facebook will offer you several options when you set up a page for your organisation. Usually, though, you’ll find yourself choosing between a ‘Company, organisation or Institution’ page, and a ‘Local Business or Place’ one. While in some cases the choice is obvious – if you’re a university, you’ll be wanting to be an Institution, not a Local Business or Place – for other organisations the decision can be a little more complex. Read More »
Twitter has its own rules, available through its Help Centre, in which it details the regulations users must adhere to or risk being permanently evicted from their site. However, these mostly have to do with impersonating others for gain or repeatedly threatening people with violence, and if you thought those were a good idea on Twitter you’re probably in the wrong place!
For most of us, our Twitter etiquette queries are a little more specific, and have to do with the best way to use Twitter, how to behave gracefully on the site and how to avoid embarrassing faux pas while Tweeting. Read More »
In case you haven’t noticed: Facebook has boosted image size formats for their link share ads and organic posts. A move that both encourages and recognises the privileged position images have in Facebook users’ eyes. Now, when a page or person shares a link, the image that accompanies it will be significantly larger on their News Feed. That’s already become noticeable, especially for people whose News Feeds tend to be image heavy anyway.
Up until now, several pages (ours included) in effect had to hack Facebook’s post sharing feature by posting a photo with a link to an article in the text prompt.
Twitter and Facebook have radically transformed the ways in which people expect to interact with each other online, but the actual business of selling things and buying them has taken a while to catch up. Online shopping has been dominated by Amazon, Ebay and the hipster-inflected arts, crafts and vintage site Etsy. But at their best these outlets lack a built-method of making shopping social. Wanelo sets out to change that, by building a shopping site around the skeleton of a social media network.
Pinterest has brought an enormous amount of energy into the world of interior design over the last three years. Having a much more organised and dynamic way to present inspirational ideas instead of relying on ripped out pages from magazines, books – or even searching online and just saving images onto your desktop! It is now easier than ever to share various board categories all in the same place with clients and other Pinterest followers.
These 8 Interior Design Boards lead the social space with high amounts of followers and interaction, but they each stand out on Pinterest for different reasons. Find out below what has helped make them so successful on Pinterest:
I need someone to design my new book cover!!! Winner gets $2500! Send me ur submissions now! Deadline today –> http://t.co/A79B5bEVSC RT!!
— Russell Simmons (@UncleRUSH) July 12, 2013
I came across this tweet from hiphop mogul, entrepreneur and celeb, Russell Simmons.
He is crowdsourcing the cover art of his soon to be published book “Success Through Stillness” in a single day contest running only today…yes for 24 hours only on July 15th 2013.
Although the winner’s price of $2,500 isn’t at all mouth-watering for the book cover design for a multi-millionaire, they are lessons to be learnt here:
#1.Social Media Potentially Cuts Out Middlemen
Think about the standard way Russell would have gone about getting his book cover designed:
- Contact his manager
- Manager contacts their branding agency
- Branding agency checks to see if they have an internal resource or send an email to their database of trusted freelancers they can outsource the work to
- They select a designer or a number of designers and send a first draft Russell might not be impressed with
- If Russell does not like the initial draft – the process repeats itself again
You get the message – this is LONG WINDED!
Instead Russell did the smart thing leveraging his huge twitter following, to advertise the job directly to creative experts.
He also put a tight deadline in to create a sense or urgency (this contest could run all weekend)!
#2. Social Media Can Expose You if You Listen
Whoever wins this contest would get instant gratification and exposure. And if the winner of this contest is an unknown book cover artist, this would be a door opener and game changer for his or her career. All they had was talent, they tunned in and listened to conversations on social media and seized the opportunity with right timing. Twitter and YouTube have unravelled talent over and over again.
#3. Great Publicity
It’s a win-win for both Russell and the winner. Russell gets mentions and write-ups like this one towards the build up of the launch of his book “Success Through Stillness” and the designer would be announced by Russell.
I’m quite impressed and keenly look forward to the outcome.
The hugely popular photo sharing social media platform Instagram, has not been missed out by top fashion brands. I scoured through Instagram and have hand-picked 10 Fashion brands that I consider have the strongest footing in Instagram and as a result successfully gained them a solid marketing presence on this social network. Learn their latest tips and tricks on how to build an attractive Instagram account in a variety of diverse ways.