Archive for the ‘Technical SEO’ Category
Okay, a thought just came to mind and I felt compelled to share it with you in this blog post….It revolves around the act of creativity and how it influences the minds and emotions of people to think, be inspired and/or take action. The recent buzz around content marketing as the ‘new SEO’ has its foundation on creativity. Whether you put together a slide-deck, shared your thoughts visually on an Infographic OR record a podcast, you were involved in the process of creating something you felt would resonate with a target audience.
Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.
I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Read More »
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Site owners & webmasters that received the “Unnatural Links” Notification, all celebrated when Google launched it’s “disavow links” tool. Here is what Matt Cutts, Google’s head of the web spam, had to say about it and read on to learn more about it.
How It Works
Our last Google Places themed blog post titled 10 Advanced Google Places optimisation techniques was published just before Google’s announcement of Google+ Local - it’s new platform that integrates Google Places with it’s fledgling social media platform: Google+. As Google + Local is now quite a mature platform, this blog post covers all you need to know about the Google+ Local and more importantly, how to go about optimisation. A lot of the previous optimisation tips still hold true but with the old Google Places ‘Star Review’ engine now retired, there are a number of changes you need to know when optimising your Google+ Local page. Here goes… Read More »
Conservative Co-Chairman, Grant Shapps recently came under fire when it was revealed by the Guardian that his family business sold black hat SEO article spinning software that blatantly breached Google’s code of practice. Article spinning software applications sniff out original content from websites, spin the content around, replace a number words with synonyms and create multiple reiterations of the original content that is then republished to websites specifically created to attract traffic from Google and increase advertising revenue from Google Adsense. Read More »
As Google strives to provide the most relevant results to searchers, it seems to have taken an even bolder step to serving different organic results (yes organic) based on the location of searchers. We saw the need to explain this as a client of ours recently asked “How come the ranking report does not match with what I see on my computer?” Well, the answer is that there are many factors that affect the SERPs you see.
The first and most obvious factor that affects the SERPs. Our little experiment showed that the organic results for exactly the same term differ depending on your location. Have a look at our examples: