Archive for the ‘Technical SEO’ Category

April 24th, 2013 No Comments

SEOs….Create Something

Creativity summed up

Okay, a thought just came to mind and I felt compelled to share it with you in this blog post….It revolves around the act of creativity and how it influences the minds and emotions of people to think, be inspired and/or take action. The recent buzz around content marketing as the ‘new SEO’ has its foundation on creativity. Whether you put together a slide-deck, shared your thoughts visually on an Infographic OR record a podcast, you were involved in the process of creating something you felt would resonate with a target audience.

Read More »

November 25th, 2012 58 Comments

The New Face of SEO: How SEO Has Changed [INFOGRAPHIC]

The New Face of SEO - How SEO has Changed in the Panda & Penguin Era

Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.

I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Read More »

Embed This Image On Your Site (copy code below):

October 30th, 2012 1 Comments

Dodgy Mass Directory Submissions Results to Negative SEO

spammy directories

You have probably heard of directory submission services that promise to submit your website to a hundreds or thousands of directories and search engine indexes. Well, I like to assume you’d have figured that if something sounds too good to be true, then it most likely isn’t true. Dodgy mass submission directory services have been long established to be a low value and in many cases a negative activity but we never had it confirmed by Google, until today.

Just yesterday, Google’s Webmasters Trend Analyst John Mueller strongly advised against directory submission services by implying that the activity is likely to spark an unnatural link flag against your website to Google, which would result in a significant drop in rankings. Here is a quote from John,

These services are not needed and can even be counter-productive (if they create unnatural links for your site, which would be against our Webmaster Guidelines). Read More »

October 29th, 2012 No Comments

Google’s Disavow Links Tool: The Best Thing Since Sliced Bread?

Site owners & webmasters that received the “Unnatural Links” Notification, all celebrated when Google  launched it’s “disavow links” tool. Here is what Matt Cutts, Google’s head of the web spam, had to say about it and read on to learn more about it.

How It Works

You can access the tool here, as it is currently not linked within Webmaster Tools. Initially it will ask you to select a website and your screen should look like this: Read More »

October 27th, 2012 7 Comments

Google+ Local: 7 Vital Things To Know For Optimisation

Our last Google Places themed blog post titled 10 Advanced Google Places optimisation techniques was published just before Google’s announcement of  Google+ Local - it’s new platform that integrates Google Places with it’s fledgling social media platform: Google+. As Google + Local is now quite a mature platform, this blog post covers all you need to know about the Google+ Local and more importantly, how to go about optimisation. A lot of the previous optimisation tips still hold true but with the old Google Places ‘Star Review’ engine now retired, there are a number of changes you need to know when optimising your Google+ Local page. Here goes… Read More »

September 25th, 2012 No Comments

Tory MP – Grant Shapps Confirmed As A Google Spammer

Conservative Co-Chairman, Grant Shapps recently came under fire when it was revealed by the Guardian that his family business sold black hat SEO article spinning software that blatantly breached Google’s code of practice. Article spinning software applications sniff out original content from websites, spin the content around, replace a number words with synonyms and create multiple reiterations of the original content that is then republished to websites specifically created to attract traffic from Google and  increase advertising revenue from Google Adsense. Read More »

September 13th, 2012 No Comments

Organic Google Results Differ based on Search Location

As Google strives to provide the most relevant results to searchers, it seems to have taken an even bolder step to serving different organic results (yes organic) based on the location of searchers. We saw the need to explain this as a client of ours recently asked “How come the ranking report does not match with what I see on my computer?”  Well, the answer is that there are many factors that affect the SERPs you see.

#1 Location

The first and most obvious factor that affects the SERPs. Our little experiment showed that the organic results for exactly the same term differ depending on your location. Have a look at our examples:

 

Read More »

August 13th, 2012 Comments Off

Google in the Process of Making the SEO Industry Obsolete in 2 years

I came across this Forbes.com blog post titled: “The Death Of SEO: The Rise of Social, PR, and Real Content” via Twitter and immediately felt the need to read through it to find out the author’s thoughts about the SEO industry. The second sentence of the article actually got me hooked:

“Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”

I was expecting to read a gust of anti-SEO vociferation but much to my surprise, some of what the author (Ken Krogue) said made sense. I shall summarise his article here in a few bullet points:
Read More »

July 12th, 2012 Comments Off

Was Your Site Hit by Google Penguin Update OR the Unnatural Link Penalty?

The Google Penguin Update and Google’s Unnatural Link Penalty some would argue have very similar symptoms, and as a result stirs up quite some confusion about their differences. This post is intended to distinguish the differences between the two. So here goes…

Read More »

June 20th, 2012 3 Comments

Negative SEO: 10 Ways To Mess Up Your Google Rankings

cute baby giving a thumbs down

 

You know how to do SEO right, just follow the best practices and you’ll be fine, but what if you want to go against the flow … you know, do something differently and leave your mark on the world. Well, here are some tips that would help you go against SEO and totally mess up your rankings!

Read More »