Archive for the ‘Pay Per Click’ Category
Google AdWords have just introduced a campaign budgeting feature called: Shared Budgets. Its main aim is to assist in setting daily budgets across multiple AdWords campaigns within a single account. Due to the recently introduced flexibility that allows 10,000 campaigns per account, marketers have been getting creative with campaign creation.
Did you know that: “approximately half of searchers still can’t differentiate between paid and organic search listings”, Research carried out by PPC management software company – Wordstream shows that, although organic search results on a whole receive more clicks than paid ‘sponsored ads’, “Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US”.
My first degree was actually a BSc in Economics but I shied away from this fascinating discipline to join the army of marketers…online marketers to be precise! This is not to say that headlines related to Finance & Economics do not grab my attention – they absolutely do! Whilst prowling through my G+ stream yesterday, I came across this post from Google’s Larry Page:
And then this post from Avinash Kaushik:
Here are some take-aways I think every search marketer should take note of from their year end report:
Paid search is increasingly becoming the preferred option for businesses that aim to generate sales and leads online. Amazon is currently AdWords’ #1 advertiser with a spend of $51 million in a single quarter! So my guess it that, although you probably don’t have as much as Amazon to spend on your AdWords campaign, you still have a relatively substantial paid search budget you expect a return on your investment from. You also probably want a more stable source of traffic from Google because organic & local search appear to be highly volatile and dependent on Google’s ever changing algorithm and its result pages.
With this in mind, effectively spending and putting every single penny to good use in your AdWords campaign is ever so important! Several businesses choose to manage their Paid Search Campaigns in-house; although this is not usually the best option for medium to large sized organisations. Proactive monitoring of campaigns are absolutely critical elements to successful campaigns. If you insist on managing your business’s AdWords account on your own and do not want to thrown money away, then follow these five tips to help you get the best out of your campaign spend and time (these tips are not only limited to AdWords but also Microsoft AdCenter – which now covers Yahoo and Bing and accounts for 20-30% of search engine traffic). Read More »
Google AdWords have just introduced a major change to the way ads are display in the top positions on Google search (this applies to only top ranking ads, above the organic results and not on the side).
Description line 1 is now displayed along side the headline text in the headline for top ranking ads. This means a total of 60 characters would now be displayed for the top 3 sponsored results i.e. the allowed 25 characters in ad headlines + 35 characters allowed in description line one.
For your ad headlines to display 60 characters, two criteria must be met: Read More »
It is so vital to set goals on your website, to track the effectiveness of all your online marketing efforts & campaigns. This 60 second video sheds more light on Google Analytic’s funnel visualisation report – which shows each step you have defined as part of your conversion process. It is particularly very useful for tracking shopping cart abandonment rates on eCommerce sites.