A Quick Local Search Tip
I just wanted to share a quick but useful tip with you regarding local listings. Listing your business on Local search engines is not good enough – an added level of exposure is getting your listings reviewed.
Please encourage your customers to add reviews to your local listings (Google Local especially). This would improve your click through rate as not many businesses actually pull in efforts to get reviews on their listings. It would also add value to the overall search experience.
Have a great weekend guys 
Blogging Explained in Simple English
I thought this video might be helpful to some readers that do not see the essence of blogs or blogging. It’s less than 3 minutes and pretty much covers all that you should know about the phenomenon known as blogging.
A Presentation on the Tricky Bits of Local Search by ‘Godfather of Search’ Danny Sullivan
I’ve said it a million times, I love local search engine optimisation – here is a presentation on tricky and inaccurate aspects of Local search by Danny Sullivan “Godfather of Search”. I cannot but emphasis the fact that business owners need to claim their local listing to ensure that correct information about their businesses are displayed on all local search engines. It’s a funny and informative video – I’d love to know what you think. Read More
Second Google PageRank Update in 2009 – May 27, 2009
Just wanted to let you know that the Google Toolbar PageRank update for 2009 is currently in progress. Although at the time of writing this post, it is yet to be confirmed by Google, folks out on twitter started reporting updates from May 26th. Some of our clients’ sites have been updated with PageRank increases
Why Local Search is Important to Your Business
Local search is currently been taken very seriously by the major search engines.
Google, Yahoo & Windows Live each have special Local search listing platforms for businesses that target specific locales. Here is an overview of each of them.
Google Local
Google released its Local Business Center back in 2007 and has been adding new features to it like, the ability to upload photos, pop-up info windows via its maps interface, reporting capabilities and its integration with Google AdWords via Local Business Ads. It’s the most sophisticated and easiest to manage of all three local listing platforms. Unlike the other two platforms, its listings are better centrally managed and cover a lot more countries. It is also likely to generate the most traffic to your website due to Google’s new feature of including local search results in searches without specifying a location . Read More
First Hand Advice from a Google Adsense Millionaire (podcast)
I have had this podcast lying on my desktop for a little while now, with the intention of sharing it on a blog post. It’s a Duoblogger.com interview by Hendrik Kleinwächter with Matt Smith, a Google Adsense publisher that currently earns an average of US$3,000 per day from a single website – freeforeclosuredatabase.com from Google Adsense. A consistent stream of US$3,000 per day over a year would yield about US$1.1m per annum. Read More
The Introduction of Google New Local Search Algorithmic Change Gives You More Reason to Rank No.1 to 3
As several folks on Twitter as well as Google confirmed yesterday, Google search results officially have a new look for peculiar single term (and in some cases two phrase) search queries. They have decided to “make search as easy” as they can by returning more intelligent and relevant search results based on the searchers current location Read More
How to Add More than 25 Characters to Your AdWords Ad Text Headline
Whilst working on an AdWords account today, I came across a really interesting find – Google AdWords actually allows more than 25 characters in Ad Text headlines. They appear to be testing this feature on text ad headlines using the Dynamic Keyword Insertion i.e. {KeyWord:default text} only. The ad text headline below has 29 characters!
There would have been no way this would have been accepted if it was added the normal way.
What is the Effect of this New Feature?
Well, this added flexibility in the character length of Ad text headlines would certainly improve and increase the ad’s Click Through Rate (CTR) as it would match searchers exact search phrase.
