Archive for the ‘Online Reputation Management’ Category

August 23rd, 2012 1 Comments

A Facebook Post that Almost Shut a Business Down


No Facebook

Over the last couple of weeks, a number of social media ‘fail’ stories have been flying around the internet.  We read and laughed at Mashable’s “18 Social Media Slip-Ups That Will Get You Fired”, it was so hilarious we even posted it to our Facebook wall, but there was one incident that has been seemingly overlooked. It is about a Facebook post by a very upset customer on the wall of a U.S based bridal retail chain: David Bridal’s.

The post, written by Mikki Lawless on July 24th, details how she went to a David’s Bridal shop in Sioux Falls, South Dakota to buy a wedding dress. As she said, “When I first walked in there was a young lady eager to help me. After picking out a few dresses I was taken to the dressing room to try a few of my favorite styles on. Being as my soon to be husband is a tattoo artist I am heavily tattooed on my back. When helping me into one of the dresses the sales woman noticed I was tattooed. After that she said she was needed at the front desk and someone else would be helping me. To my surprise I had got no assistance at all!” Lawless then left the store in tears. Read More »

January 8th, 2012 9 Comments

Monitoring Conversations: 10 Ways to Monitor Your Brand Online

CCTV camera

All brand managers need to stay vigilant by setting alert systems that pick up on all brand mentions – negative and positive. Negative mentions should be proactively curtailed and positive mentions further promoted online.

So how would you proactively go about monitoring your business’ brand or your personal brand online? Below are free and premium brand monitoring solutions to help you: Read More »