Archive for the ‘eCommerce’ Category
Have a look at this screencast video I shot earlier. Whilst looking for an outfit for Halloween earlier in the week, I stumbled on a really interesting fancy-dress e-Store called Joke.co.uk. What struck me was their creative approach to instilling confidence in me about their brand & store. These e-commerce trustmarks, led me the click ‘buy’: Read More »
Copywriting is a very core pillar of selling online & e-commerce. Potential customers or your website visitors have no way of touching or seeing your products or attesting to your service in real. All they can do is to read about what you have to offer. Copywriting is a very fine art of convincing readers to purchase a product or service through writing. A properly written piece of content has the potential of increasing traffic by 50% and conversions by 30%. Every business owner should value the importance of good copywriting. As soon as your readers start to trust your brand and become convinced about your credibility, they would start to demonstrate their intent to purchase products or services recommended by your brand. Below are six steps to improving your copywriting skills and spice up your sales number.
This post was inspired by the infographic after the article below.