Archive for the ‘UI / UX’ Category
Here’s another brilliantly presented infographic from the Quick Sprout team on How High Converting Landing Pages are Structured. Neil Patel has listed 9 key elements of top performing and converting landing pages:
- Start off with An Eye-Catching Headline
- Add An Image OR a Video – as visuals convert better than text
- List the Benefits – Break down the benefits of your Solution Into Bullet Points
- Add a Call to Action – and ensure your Call to Action stands out!
- Page Fold – Place Your Important Elements About the Fold
- Links – Reduce your Navigational and Link Options
- Description – Provide Important Details About Your Product Or Service
- Testimonials – A Great Way To Boost Your Conversion Rate is to Show What Other People Think of Your Company
- Trust Elements – Third Party Verifications Play a Huge Effect on Conversions
In a recent SEO audit we undertook on a client’s website, one of the highest priority issues that our findings brought to light was the sites lack of text content.
Our client was an interior design business and had a very design oriented site, with hardly any text content on it.
I did understand their viewpoint from a brand consistency and visual impact perspective but putting on an SEO hat, felt the need to press on adding more text content because with little or no text content on a web page, Google hardly has any content to store in its index about the web page and so ranking that web page would be quite a challenge (if not impossible) for long tail keywords. Even well tagged images can only take your SEO so far i.e. on image search results – the real value is in mainstream stream text based search, which unfortunately is still heavily reliant on text content as an on-page SEO metric.
I came across this Webinar video presentation this morning when doing some research on the landing design best practises and have to say it is the best I have come across as yet. It was presented by Tim Ash, author of the book, Landing Page Optimization and the CEO of sitetuners.com for the official Google AdWords blog, Inside AdWords.
I have to say, it is a really long video, with a duration of about 1hr 15mins. For that reason, I have summarised the key salient points from his presentation. Hope you enjoy it!