Archive for the ‘Social Media’ Category
Bert & Ernie on Google – Priceless
I’m not sure if you’ve seen this but my fav Sesame Street characters – Bert and Ernie are on today’s Google home page. I know it might be a bit of a mundane topic to blog about but I absolutely love them and appreciate the impact Sesame Street had on my education earlier on in my life that later gave me an edge in life. Happy 40th Birthday Sesame Street.
7 Facts All SEOs Should Know About Google Caffeine
As you probably already know, Google announced not just an algorithmic update but an entire architecture re-write of its web search called “Google Caffeine” a few day’s back. The head of Google’s Webspam team, Matt Cutts actually made a comparison of the Caffeine update to the infamous “Big Daddy Update” back in 2005.
The big question at the moment is what does the Google Caffeine update mean to SEOs? Here are seven things every SEO expert should know about Caffeine:
A Short Story About the Romance between Public Relations and the Internet…so far
The Public Relations industry has not been the same since the advent of the internet. The first wave of change in the PR industry was the advent of corporate websites and the ability of the information on corporate websites to represent organisational opinion, a brand and make PR announcements. PR professionals had to adapt by adding and controlling content on the PR sections of corporate websites.
Online News
Managing PR content on corporate websites as a tactic was short-lived and not sufficient enough in the ever changing internet. With the sheer speed of information on the web through news sites, PR professionals had to figure out how to also grab attention from ‘authoritative’ old and new media news websites.
How I use Twitter to make Decisions and Answer Questions
Twitter, the No.1 microblogging and social networking platform has grown exponentially in popularity and acceptance in recent times. According to the the latest figures from Hitwise, traffic from Twitter in the UK has grown ten fold by 974% in the last one year alone. In the US, It is about to surpass Digg from a traffic perspective and here in the UK it is currently the most talked about website.
So how can you leverage Twitter to aid your decision making?
Marketing Your Business Blog
I’m carrying on from my previous post about the importance of business blogging. Today, I’ll be going through aspects of marketing a business blog online. I would be covering:
- Search Engine Optimisation (SEO),
- Social Media Marketing and
- Online communications
I think these three aspects are the pillars of marketing a blog online. Remember that editorial aspects of blogging were covered in the first part of this series. The Golden Rule – To keep content flowing and consistent, always have a well thought & planned editorial schedule for you blog.
Web Marketing 101
This is the first of hopefully many posts on our blog. The core focus of this blog is marketing on the Internet. Our objective is to enable you better understand what we do as consultants and to enable you understand how the web can positively impact on developing your business.
The effects of web marketing would be largely dependent on the web marketing channels you utilise as well as type of business and sector your company belongs to.
