Archive for the ‘Social Media’ Category
Google Search Plus: 7 Things You Need to Know for Your SEO
My previous blog post about Google’s new Search Plus your world update was mostly critical – Having read a number of blog posts/articles and had a play around the new Google, I have now calmed down and come to the conclusion that: as a search engine marketer I should start thinking about how this beast actually works to best help our clients or our sites get found through the SERPs. So in essence, I am trying to be constructive here. Here are seven things you should know about Google Search Plus – they should definitely help improve your understanding and rankings on the new Google…voila:
Coming Soon….Twitter Button on Your TV Remote Control
What has been exciting me lately has been the convergence of social media (twitter & facebook to be specific) and old media (television & radio). I am not of the school of thought that one medium a.k.a new media would completely take over old media. Rather, I think that new media has matured enough to take a substantial share of media consumption in general and is available to support old media and vice versa. This is largely due to the added advantage of real time interactivity new media affords.
What fascinates me the most is how TV has become 3 dimensional. We now watch live TV shows and can openly discuss our thoughts about TV & radio shows to a wider audience of viewers & listeners on Twitter or Facebook. We get real time feedback on what others think and what we may have missed out. We throw thought provoking opinion open to discuss not only in our living room but to a network of living rooms. 43% of us watch TV shows and discuss on Facebook & Twitters at the same time. Twitter is by far the most popular social media channel for live TV commenting. The #hashtag feature of twitter morphs it to a highly topical discussion forum of sorts and almost eliminates the need for old style discussion forums. Facebook pages on the otherhand, give TV shows an insight into their audience and a medium to converse and mine opinion. They are a both massive research channels producers can tap into for assessing what works and what doesn’t. I believe producers can actually change the course of the popularity of their shows if they create efficient processes that get real time feedback from viewers of their shows.
Bring On Internet Connected TVs
Internet enabled TVs are going to be a game changer and seem to be overshadowing 3D TV. At the moment people use their mobiles, tablets & laptop computers to catch up on the discuss on social media sites about live TV shows. Well, imagine if you could simply change over to X-factor on a Saturday night and then hit the twitter button on your remote control? The TV picks up the TV show name and immediately figures out the hashtags. This enables your TV stream live comments from twitter about X Factor to your TV, either as a bottom scrolling banner or a side scrolling banner. You can then either join the conversation directly via your TV or via your tablet, laptop or mobile.
Patent Already Filled
It looks as if IBM has jumped the gun on Twitter & Facebook enabled TVs, they apparently filed for a patent back in 2009 that enables Facebook & Twitter to be accessible from a TV. I have so far not seen any ground breaking demos that take advantage of creating a hybrid experience of converging live TV and social media. It would be interesting to see how things pan out, now that major TV manufacturers like Samsung are beginning to take internet connected TVs very seriously. YouTube on internet enabled TV’s is a given and something I would be discussing in a later blog post.
Bert & Ernie on Google – Priceless
I’m not sure if you’ve seen this but my fav Sesame Street characters – Bert and Ernie are on today’s Google home page. I know it might be a bit of a mundane topic to blog about but I absolutely love them and appreciate the impact Sesame Street had on my education earlier on in my life that later gave me an edge in life. Happy 40th Birthday Sesame Street.
7 Facts All SEOs Should Know About Google Caffeine
As you probably already know, Google announced not just an algorithmic update but an entire architecture re-write of its web search called “Google Caffeine” a few day’s back. The head of Google’s Webspam team, Matt Cutts actually made a comparison of the Caffeine update to the infamous “Big Daddy Update” back in 2005.
The big question at the moment is what does the Google Caffeine update mean to SEOs? Here are seven things every SEO expert should know about Caffeine:
A Short Story About the Romance between Public Relations and the Internet…so far
The Public Relations industry has not been the same since the advent of the internet. The first wave of change in the PR industry was the advent of corporate websites and the ability of the information on corporate websites to represent organisational opinion, a brand and make PR announcements. PR professionals had to adapt by adding and controlling content on the PR sections of corporate websites.
Online News
Managing PR content on corporate websites as a tactic was short-lived and not sufficient enough in the ever changing internet. With the sheer speed of information on the web through news sites, PR professionals had to figure out how to also grab attention from ‘authoritative’ old and new media news websites.
How I use Twitter to make Decisions and Answer Questions
Twitter, the No.1 microblogging and social networking platform has grown exponentially in popularity and acceptance in recent times. According to the the latest figures from Hitwise, traffic from Twitter in the UK has grown ten fold by 974% in the last one year alone. In the US, It is about to surpass Digg from a traffic perspective and here in the UK it is currently the most talked about website.
So how can you leverage Twitter to aid your decision making?
Marketing Your Business Blog
I’m carrying on from my previous post about the importance of business blogging. Today, I’ll be going through aspects of marketing a business blog online. I would be covering:
- Search Engine Optimisation (SEO),
- Social Media Marketing and
- Online communications
I think these three aspects are the pillars of marketing a blog online. Remember that editorial aspects of blogging were covered in the first part of this series. The Golden Rule – To keep content flowing and consistent, always have a well thought & planned editorial schedule for you blog.
Web Marketing 101
This is the first of hopefully many posts on our blog. The core focus of this blog is marketing on the Internet. Our objective is to enable you better understand what we do as consultants and to enable you understand how the web can positively impact on developing your business.
The effects of web marketing would be largely dependent on the web marketing channels you utilise as well as type of business and sector your company belongs to.
