Archive for the ‘Social Media’ Category
Social media crises are an expected risk businesses face today. Everyone is exposed to online dilemmas provoking long lasting problems which have the potential to particularly impact your brand’s reputation, both online and offline.
Social Media Crisis
So what is your strategy to avoid this problem? To start with, it is important to differentiate between a social media crisis and a social media issue so you can react to either one. Crises are recognised by signs of powerful, negative relatable emotions that outweigh common sense. They encourage viral behaviour and get clients, fans, staff and others flustered. The problem with these crises is that they are often unpredictable and go viral in an exceptionally short space of time! Read More »
Advancements in Technology have undeniably boosted our efficiency but do not give us extra hours. Could they go as far as reducing our time in the day?
Smartphone usage today has provided connections to others so powerfully it has become harder to disconnect ourselves from the addictive world of Social Media. It has become almost effortless to send a tweet, post an update or send a text message which all save time, it has become the easier option over calling. Here are some informative slides looking at what Social Networking is used for and it’s importance.
Given that Pinterest is now the 4th largest Social Media platform by user-base, you would expect brands to take it seriously…well not quite as we have dug out some examples of poorly set-up and managed Pinterest accounts. You will be surprised how some well known brands are not making the most of this Social Scrapbook. Our previous blog post: 5 Ways Brands Can Stand Out On Pinterest & Gain Followership showcased examples of well set-up Pinterest boards.
So without further ado, here is our list of 12 ‘business-to-consumer (B2C) brand’ Pinterest boards that need some social media TLC: Read More »
As Pinterest approaches it’s 3rd anniversary (it was launched in March 2010) it would be prudent to say that it is approaching maturity as a social media platform brands should pay more attention to. Pinterest was recently valued to be worth $2.5 billion and as at February 2013 has 48.7 million registered users- I’ll be fair in concluding that Pinterest is here to stay!
So how can brand managers or marketers take advantage of Pinterest? We have curated some best practices successful Pinterest Business pages have adopted below:
Facebook recently made a major announcement of not just a new feature but a new PILLAR to support its existing pillars: Timeline & Newsfeed. This pillar was coined ‘Graph Search’.
It allows Facebook’s users search for precise information within Facebook. It has been described as a cross between Google, Yelp and LinkedIn. I’d personally describe it as being more like the “Siri” in the Social Media space. With Graph Search, Facebook users are able to search Facebook for a much more refined set of results than before. Search results include: Pages, Places, Groups, Apps and Games all based on information shared and connections. e.g. The search “Phones my friends like” would be returned with the results of brands they have liked on Facebook.
As Facebook’s first “beta” product that requires a waiting list, it has only been released in the U.S so far. There is no certified date yet revealed to bring it to the UK, which gives time for marketers to prepare. Read More »
Google+ is a bit of a late comer to social networking and hasn’t yet achieved the massive number of active members that Facebook and Twitter have. However it’s important to remember that it’s still early days for Google+ and brands such as Cadbury, H&M, TIME, Red Bull, and Coca-Cola have already exceeded hundreds of thousands of followers by making use of business page features provided by Google+ to market their brands.
The business tools “Private sharing for your organization”, “Video meetings integrated with Gmail, Calendar and Docs”, and “Administrative Controls” are all “free through the end of 2013 while we continue to add more features and administrative controls designed for organizations.“
For those who already have their business page, here are our 5 Google+ Business Pages Features to Boost your Marketing: Read More »
Social sharing can be quite tasking and a bit frustrating especially in cases it does not bring about engagement with an audience. Sharing content on social media sites is very much dependent on the nature of the business, the social media platform used and the target audience. Content curation can be a challenge, even when the right type of content is identified, there is no guarantee it would reach its intended audience to achieve the maximum achievable level of engagement.
We have decided to share a few tips and tricks that cover ‘what to share’, ‘when to share’ and ‘how to share’ content on social media sites for both Business-to-Business (B2B) and Business-to-Consumer (B2C) companies. Read More »
That’s right, Facebook has hit it’s billion user milestone, meaning that one of every 7 people on Earth uses the social platform. It’s growth has amazed many – it’s number of active users has doubled in less than 2 and a half years and since launched in February 2004, Facebook has recorded 1.13 trillion ‘likes’, 140.3 billion friend connections and 219 billion shared photos.
Growing & Earning
On his timeline Mark Zuckerberg posted:
“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”
He does not seem to worry too much about the collapse of Facebook shares, which has so far cost him $8.1 billion. Here is Facebook’s first ever promotional video. Check it out:
Twitter launched a redesign of profile pages, enabling users to add a new header image that sits atop a user’s feed stream. The header image is similar to Google+ and Facebook’s cover photos and gives you the ability to showcase your brand because Twitter believes “you have more to show”. If you want to make use of the new functionality follow these simple steps:
#1 Login And Click The Gear Icon In The Top Right Corner
#2 Go To Settings
The last TechCrunch Disrupt conference in San Francisco was quite an event in the tech industry and what made it so interesting and left people talking about it was one simple sentence – “At some point, we’ll do it”. Yep, that was Mark Zuckerberg’s response when asked if Facebook was going into search. Speculations have been around for years as a couple of years ago Facebook began to surface web pages in its own search results in connection with how often people “liked” them. But this was the first time Zuckerberg directly addressed the question. Read More »