Archive for the ‘Advertising on Search Engines’ Category
So UK Internet Advertising Finally Overtakes TV Advertising Spend – Paid Search is the Real Winner
I started today with my usual tech news digs on Twitter and RSS feeds BUT this release from the IAB (Internet Advertising Bureau) and article from the Guardian stood out from my endless stream of tech new articles and blog updates. They are both about Online advertising expenditure finally surpassing TV advertising spend. It was inevitable but I really didn’t expect it to happen so quickly!
The summary of the two articles was that:
- Online advertising expenditure in the first half of 2009 was £1.75 billion
- TV advertising over the same period (H1 2009) was £1.6 billion
It’s not a huge margin but considering that the entire advertising industry contracted by 16.6% in H1 2009 and TV advertising declined by 17% in H1 2009 (year on year); online advertising proved to be a recession buster with 4.6% year-on-year growth in the first half of 2009. Freaking amazing…I’ll say!
Lets dig a little deeper to find out the sectors in online advertising that actually tick:
Dos & Don’ts of Landing Page Design – 7 Deadly Sins of Landing Page Design
I came across this Webinar video presentation this morning when doing some research on the landing design best practises and have to say it is the best I have come across as yet. It was presented by Tim Ash, author of the book, Landing Page Optimization and the CEO of sitetuners.com for the official Google AdWords blog, Inside AdWords.
I have to say, it is a really long video, with a duration of about 1hr 15mins. For that reason, I have summarised the key salient points from his presentation. Hope you enjoy it!
A Presentation on the Tricky Bits of Local Search by ‘Godfather of Search’ Danny Sullivan
I’ve said it a million times, I love local search engine optimisation – here is a presentation on tricky and inaccurate aspects of Local search by Danny Sullivan “Godfather of Search”. I cannot but emphasis the fact that business owners need to claim their local listing to ensure that correct information about their businesses are displayed on all local search engines. It’s a funny and informative video – I’d love to know what you think. Read More »
Why Local Search is Important to Your Business
Local search is currently been taken very seriously by the major search engines.
Google, Yahoo & Windows Live each have special Local search listing platforms for businesses that target specific locales. Here is an overview of each of them.
Google Local
Google released its Local Business Center back in 2007 and has been adding new features to it like, the ability to upload photos, pop-up info windows via its maps interface, reporting capabilities and its integration with Google AdWords via Local Business Ads. It’s the most sophisticated and easiest to manage of all three local listing platforms. Unlike the other two platforms, its listings are better centrally managed and cover a lot more countries. It is also likely to generate the most traffic to your website due to Google’s new feature of including local search results in searches without specifying a location . Read More »
How to Add More than 25 Characters to Your AdWords Ad Text Headline
Whilst working on an AdWords account today, I came across a really interesting find – Google AdWords actually allows more than 25 characters in Ad Text headlines. They appear to be testing this feature on text ad headlines using the Dynamic Keyword Insertion i.e. {KeyWord:default text} only. The ad text headline below has 29 characters!
There would have been no way this would have been accepted if it was added the normal way.
What is the Effect of this New Feature?
Well, this added flexibility in the character length of Ad text headlines would certainly improve and increase the ad’s Click Through Rate (CTR) as it would match searchers exact search phrase.
The Economics of Google AdWords
I came across this video on YouTube and thought I’d share it with you. Its show cases Google’s Chief Economist, Hal Varian, explaining how the AdWords Ad Auction system determines what you pay per click and how maximum CPC bids and quality scoring are computed. Read More »
Web Marketing 101
This is the first of hopefully many posts on our blog. The core focus of this blog is marketing on the Internet. Our objective is to enable you better understand what we do as consultants and to enable you understand how the web can positively impact on developing your business.
The effects of web marketing would be largely dependent on the web marketing channels you utilise as well as type of business and sector your company belongs to.
