Archive for the ‘Lead Generation’ Category
I started today with my usual tech news digs on Twitter and RSS feeds BUT this release from the IAB (Internet Advertising Bureau) and article from the Guardian stood out from my endless stream of tech new articles and blog updates. They are both about Online advertising expenditure finally surpassing TV advertising spend. It was inevitable but I really didn’t expect it to happen so quickly!
The summary of the two articles was that:
- Online advertising expenditure in the first half of 2009 was £1.75 billion
- TV advertising over the same period (H1 2009) was £1.6 billion
It’s not a huge margin but considering that the entire advertising industry contracted by 16.6% in H1 2009 and TV advertising declined by 17% in H1 2009 (year on year); online advertising proved to be a recession buster with 4.6% year-on-year growth in the first half of 2009. Freaking amazing…I’ll say!
Lets dig a little deeper to find out the sectors in online advertising that actually tick: