Archive for the ‘Lead Generation’ Category
So UK Internet Advertising Finally Overtakes TV Advertising Spend – Paid Search is the Real Winner
I started today with my usual tech news digs on Twitter and RSS feeds BUT this release from the IAB (Internet Advertising Bureau) and article from the Guardian stood out from my endless stream of tech new articles and blog updates. They are both about Online advertising expenditure finally surpassing TV advertising spend. It was inevitable but I really didn’t expect it to happen so quickly!
The summary of the two articles was that:
- Online advertising expenditure in the first half of 2009 was £1.75 billion
- TV advertising over the same period (H1 2009) was £1.6 billion
It’s not a huge margin but considering that the entire advertising industry contracted by 16.6% in H1 2009 and TV advertising declined by 17% in H1 2009 (year on year); online advertising proved to be a recession buster with 4.6% year-on-year growth in the first half of 2009. Freaking amazing…I’ll say!
Lets dig a little deeper to find out the sectors in online advertising that actually tick:
Web Marketing 101
This is the first of hopefully many posts on our blog. The core focus of this blog is marketing on the Internet. Our objective is to enable you better understand what we do as consultants and to enable you understand how the web can positively impact on developing your business.
The effects of web marketing would be largely dependent on the web marketing channels you utilise as well as type of business and sector your company belongs to.
