Archive for the ‘Business Strategy’ Category

February 8th, 2013 No Comments

Technology Wins Wars: The Demise of HMV, Lessons for Digital Marketing

HMV storefront Sign

History tells a recursive story; technological superior and more tactical armies take the spoils in battle.

In today’s fast paced and ever changing world of business; timing, technology and strategy are key ingredients to winning in the rumble for ‘marketshare’. HMV’s demise is a peculiarly sad story of a business that used to be at fore of technology in its industry but went on a gradual demise because of its refusal to innovate at the right time. Timing is essential and the stakes are usually awfully high for businesses.

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October 31st, 2012 3 Comments

30 Places to Promote and Generate More Traffic to Your Blog Posts

30 Places to Promote and Generate More Traffic to Your Blog Posts

To produce a quality blog post you spend hours researching, writing, rewriting, searching for, or even creating your own graphics. Eventually all this hard work pays out and the result of a really good piece of content but this just half of it. In order to share that exceptional work of yours with as many people as possible, you need to promote it. What is the point of being awesome if no one knows? Here are some tips that would help you reach out to a much wider audience. Read More »

June 2nd, 2009 No Comments

Blogging Explained in Simple English

I thought this video might be helpful to some readers that do not see the essence of blogs or blogging. It’s less than 3 minutes and pretty much covers all that you should know about the phenomenon known as blogging.

November 22nd, 2008 No Comments

Marketing Your Business Blog

I’m carrying on from my previous post about the importance of business blogging. Today, I’ll be going through aspects of marketing a business blog online. I would be covering:

  1. Search Engine Optimisation (SEO),
  2. Social Media Marketing and
  3. Online communications

I think these three aspects are the pillars of marketing a blog online. Remember that editorial aspects of blogging were covered in the first part of this series. The Golden Rule – To keep content flowing and consistent, always have a well thought & planned editorial schedule for you blog.

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November 11th, 2008 1 Comments

Why Should You Blog As a Business Owner

I get asked these questions over and over again from clients -

  • Why should I have a blog?
  • We are not an internet business, why should we blog?
  • Does blogging really work for businesses?

This post is the first of a 5 part series on business blogging for small and medium businesses. I’ll be covering the basics in this post and then move to more advanced topics in subsequent posts.

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November 5th, 2008 No Comments

Web Marketing 101

This is the first of hopefully many posts on our blog. The core focus of this blog is marketing on the Internet. Our objective is to enable you better understand what we do as consultants and to enable you understand how the web can positively impact on developing your business.

The effects of web marketing would be largely dependent on the web marketing channels you utilise as well as type of business and sector your company belongs to.

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