Archive for the ‘Branding’ Category
Okay, a thought just came to mind and I felt compelled to share it with you in this blog post….It revolves around the act of creativity and how it influences the minds and emotions of people to think, be inspired and/or take action. The recent buzz around content marketing as the ‘new SEO’ has its foundation on creativity. Whether you put together a slide-deck, shared your thoughts visually on an Infographic OR record a podcast, you were involved in the process of creating something you felt would resonate with a target audience.
It’s been almost two weeks since Barack Obama’s epic US Presidential election victory. Although branding cannot take sole credit for the success of the his campaign, I think it played an important role in establishing a visual identity for both existing members and recruiting new members. An interesting observation on Barack Obama’s branding strategy is pointed out in this blog post – the consistency across all of his communications and the sharable/flexible brand enabled the ‘remix’ of the Obama brand while always retaining a consistent message.