Archive for the ‘Branding’ Category
A Short Story About the Romance between Public Relations and the Internet…so far
The Public Relations industry has not been the same since the advent of the internet. The first wave of change in the PR industry was the advent of corporate websites and the ability of the information on corporate websites to represent organisational opinion, a brand and make PR announcements. PR professionals had to adapt by adding and controlling content on the PR sections of corporate websites.
Online News
Managing PR content on corporate websites as a tactic was short-lived and not sufficient enough in the ever changing internet. With the sheer speed of information on the web through news sites, PR professionals had to figure out how to also grab attention from ‘authoritative’ old and new media news websites.
Branding in Barack Obama’s Presidential Campaign
It’s been almost two weeks since Barack Obama’s epic US Presidential election victory. Although branding cannot take sole credit for the success of the his campaign, I think it played an important role in establishing a visual identity for both existing members and recruiting new members. An interesting observation on Barack Obama’s branding strategy is pointed out in this blog post – the consistency across all of his communications and the sharable/flexible brand enabled the ‘remix’ of the Obama brand while always retaining a consistent message.
Web Marketing 101
This is the first of hopefully many posts on our blog. The core focus of this blog is marketing on the Internet. Our objective is to enable you better understand what we do as consultants and to enable you understand how the web can positively impact on developing your business.
The effects of web marketing would be largely dependent on the web marketing channels you utilise as well as type of business and sector your company belongs to.
