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January 16th, 2012 1 Comments

Google Search Plus: 7 Things You Need to Know for Your SEO

My previous blog post about Google’s new Search Plus your world update was mostly critical – Having read a number of blog posts/articles and had a play around the new Google, I have now calmed down and come to the conclusion that: as a search engine marketer I should start thinking about how this beast actually works to best help our clients or our sites get found through the SERPs. So in essence, I am trying to be constructive here. Here are seven things you should know about Google Search Plus – they should definitely help improve your understanding and rankings on the new Google…voila:

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January 12th, 2012 1 Comments

Google Search ‘Plus’ Your Private Messages

“We’re transforming Google into a search engine that understands not only content, but also people and relationships.”

I am not quite sure where to take off with this post – I was initially going to write about the high volatility of the organic search space in Google and that for businesses that heavily rely on search marketing as a core marketing channel for their sales funnel, more focus should be placed on paid search marketing; but Google seems to have pressed the button for me with their recent “Search plus your world‘ announcement.

It all started when most of us began to notice the infiltration of two or three additional Google+ powered entries in the organic results of some searches on Google late last year. Even, Dr.Pete from SEOMoz attempted to decipher Google’s ever changing Search Result Pages (SERPs) in this post and still got us wondering what the set structure of Google’s search result pages are in this day and age.

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January 8th, 2012 9 Comments

Monitoring Conversations: 10 Ways to Monitor Your Brand Online

CCTV camera

All brand managers need to stay vigilant by setting alert systems that pick up on all brand mentions – negative and positive. Negative mentions should be proactively curtailed and positive mentions further promoted online.

So how would you proactively go about monitoring your business’ brand or your personal brand online? Below are free and premium brand monitoring solutions to help you: Read More »

January 3rd, 2012 No Comments

5 Ways to Stop the Waste in Your AdWords Campaigns

Paid search is increasingly becoming the preferred option for businesses that aim to generate sales and leads online. Amazon is currently AdWords’ #1 advertiser with a spend of $51 million in a single quarter! So my guess it that, although you probably don’t have as much as Amazon to spend on your AdWords campaign, you still have a relatively substantial paid search budget you expect a return on your investment from. You also probably want a more stable source of traffic from Google because organic & local search appear to be highly volatile and dependent on Google’s ever changing algorithm and its result pages.

With this in mind, effectively spending and putting every single penny to good use in your AdWords campaign is ever so important! Several businesses choose to manage their Paid Search Campaigns in-house; although this is not usually the best option for medium to large sized organisations. Proactive monitoring of campaigns are absolutely critical elements to successful campaigns. If you insist on managing your business’s AdWords account on your own and do not want to thrown money away, then follow these five tips to help you get the best out of your campaign spend and time (these tips are not only limited to AdWords but also Microsoft AdCenter – which now covers Yahoo and Bing and accounts for 20-30% of search engine traffic). Read More »

November 28th, 2011 10 Comments

7 Premium SEO Tools Worth Paying For

DIY tools of the trade

SEO is a lot more complex than most people give it credit for. Many regard it as something akin to voodoo or alchemy. But SEO can be incredibly powerful and lucrative if you have the right tools for the job. That doesn’t mean you have to splurge on every piece of software you come across. Having prowled through the interwebs, trial and premium tested a number of tools out there, I have come up with this selection of MUST HAVE Paid SEO tools you should grab your wallets to purchase when the need arises.

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October 26th, 2011 4 Comments

Coming Soon….Twitter Button on Your TV Remote Control

twitter_remote-control-tv

What has been exciting me lately has been the convergence of social media (twitter & facebook to be specific) and old media (television & radio). I am not of the school of thought that one medium a.k.a new media would completely take over old media. Rather, I think that new media has matured enough to take a substantial share of media consumption in general and is available to support old media and vice versa. This is largely due to the added advantage of real time interactivity new media affords.

What fascinates me the most is how TV has become 3 dimensional. We now watch live TV shows and can openly discuss our thoughts about TV & radio shows to a wider audience of viewers & listeners on Twitter or Facebook. We get real time feedback on what others think and what we may have missed out. We throw thought provoking opinion open to discuss not only in our living room but to a network of living rooms. 43% of us watch TV shows and discuss on Facebook & Twitters at the same time. Twitter is by far the most popular social media channel for live TV commenting. The #hashtag feature of twitter morphs it to a highly topical discussion forum of sorts and almost eliminates the need for old style discussion forums. Facebook pages on the otherhand, give TV shows an insight into their audience and a medium to converse and mine opinion. They are a both massive research channels producers can tap into for assessing what works and what doesn’t. I believe producers can actually change the course of the popularity of their shows if they create efficient processes that get real time feedback from viewers of their shows.

Bring On Internet Connected TVs

Internet enabled TVs are going to be a game changer and seem to be overshadowing 3D TV. At the moment people use their mobiles, tablets & laptop computers to catch up on the discuss on social media sites about live TV shows. Well, imagine if you could simply change over to X-factor on a Saturday night and then hit the twitter button on your remote control? The TV picks up the TV show name and immediately figures out the hashtags. This enables your TV stream live comments from twitter about X Factor to your TV, either as a bottom scrolling banner or a side scrolling banner. You can then either join the conversation directly via your TV or via your tablet, laptop or mobile.

Patent Already Filled

It looks as if IBM has jumped the gun on Twitter & Facebook enabled TVs, they apparently filed for a patent back in 2009 that enables Facebook & Twitter to be accessible from a TV. I have so far not seen any ground breaking demos that take advantage of creating a hybrid experience of converging live TV and social media. It would be interesting to see how things pan out, now that major TV manufacturers like Samsung are beginning to take internet connected TVs very seriously. YouTube on internet enabled TV’s is a given and something I would be discussing in a later blog post.

February 9th, 2011 No Comments

AdWords Update: Get 60 Characters in Your Text Ad Headline!

Google AdWords have just introduced a major change to the way ads are display in the top positions on Google search (this applies to only top ranking ads, above the organic results and not on the side).
Description line 1 is now displayed along side the headline text in the headline for top ranking ads. This means a total of 60 characters would now be displayed for the top 3 sponsored results i.e. the allowed 25 characters in ad headlines + 35 characters allowed in description line one.
For your ad headlines to display 60 characters, two criteria must be met: Read More »

December 7th, 2009 No Comments

Real Time Search Looks Impressive

Google finally unveiled its real-time search results today and I have to say that it is so darn impressive I’m blogging about it. So what is real-time search? Well, according to Google:

Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

Google real-time search does exactly what it says on the can by returning some really impressive real time results from a variety of news sites, blogs and social media sites like Twitter, FriendFeed, Facebook, MySpace and Identi.ca (although Facebook and MySpace updates are yet to implemented). 

Apart from its highly accurate real time relevancy, the real appeal of Google’s real time search results to me is the natural flowing integration it has with Google’s other static search results.

google-real-time-search

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November 6th, 2009 No Comments

Bert & Ernie on Google – Priceless

I’m not sure if you’ve seen this but my fav Sesame Street characters – Bert and Ernie are on today’s Google home page. I know it might be a bit of a mundane topic to blog about but I absolutely love them and appreciate the impact Sesame Street had on my education earlier on in my life that later gave me an edge in life. Happy 40th Birthday Sesame Street.