Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.
I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Read More »
Copywriting is a very core pillar of selling online & e-commerce. Potential customers or your website visitors have no way of touching or seeing your products or attesting to your service in real. All they can do is to read about what you have to offer. Copywriting is a very fine art of convincing readers to purchase a product or service through writing. A properly written piece of content has the potential of increasing traffic by 50% and conversions by 30%. Every business owner should value the importance of good copywriting. As soon as your readers start to trust your brand and become convinced about your credibility, they would start to demonstrate their intent to purchase products or services recommended by your brand. Below are six steps to improving your copywriting skills and spice up your sales number.
This post was inspired by the infographic after the article below.
Google just announced 40 changes it has made to its search algorithm. Some of them are sure to raise an eyebrow. Here are the top 3 changes that stand out:
More image results are now turning up in general search results, making image optimisation more important.
Location Specific YouTube Suggestions
Google’s also made changes to the way its YouTube suggestions are generated, making them more location-specific.
One key change is a shake-up in link evaluation. Google often uses a site’s back link profile to determine it’s authority, quality and search rankings. According to Senior VP Amit Singhal, there have been changes in the way in which links are evaluated, as part of their ongoing policy of rearchitecting or simply turning off various parts of the scoring system to keep things tight and easier to run. What caught my eye was the fact that they’re ditching a link analysis method that they’ve been using for the last decade.
In some ways it seems as if Google and SEOs have an antagonistic relationship. Reading comments like those posted by a Google employee at Hacker News could lead you to believe that while Google are trying to give their users valuable, relevant content, SEOs are trying to find loopholes in the system to get bad or irrelevant websites higher than they should be.
The Google employee who goes by the pseudo name of jrockway on Hacker News said:
If the social features are relevant, though, then users are getting a better experience. And that’s a good thing, even if individual pages get less traffic from Google. Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That’s a good thing because SEO can’t scale, and SEO isn’t good for users or the Internet at large.
My first degree was actually a BSc in Economics but I shied away from this fascinating discipline to join the army of marketers…online marketers to be precise! This is not to say that headlines related to Finance & Economics do not grab my attention – they absolutely do! Whilst prowling through my G+ stream yesterday, I came across this post from Google’s Larry Page:
And then this post from Avinash Kaushik:
Here are some take-aways I think every search marketer should take note of from their year end report: