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January 8th, 2013 No Comments

5 Google+ Business Pages Features to Boost Your Marketing

 

Google+ business pagesGoogle+ is a bit of a late comer to social networking and hasn’t yet achieved the massive number of active members that Facebook and Twitter have. However it’s important to remember that it’s still early days for Google+ and brands such as Cadbury, H&M, TIME, Red Bull,  and Coca-Cola have already exceeded hundreds of thousands of followers by making use of business page features provided by Google+ to market their brands.

The business tools “Private sharing for your organization”, “Video meetings integrated with Gmail, Calendar and Docs”, and “Administrative Controls” are allfree through the end of 2013 while we continue to add more features and administrative controls designed for organizations.

For those who already have their business page, here are our 5 Google+ Business Pages Features to Boost your Marketing: Read More »

November 25th, 2012 58 Comments

The New Face of SEO: How SEO Has Changed [INFOGRAPHIC]

The New Face of SEO - How SEO has Changed in the Panda & Penguin Era

Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.

I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Read More »

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March 21st, 2012 3 Comments

6 Ways to Sell More on Your Website with Copywriting

Copywriting is a very core pillar of selling online & e-commerce. Potential customers or your website visitors have no way of touching or seeing your products or attesting to your service in real. All they can do is to read about what you have to offer. Copywriting is a very fine art of convincing readers to purchase a product or service through writing. A properly written piece of content has the potential of increasing traffic by 50% and conversions by 30%. Every business owner should value the importance of good copywriting. As soon as your readers start to trust your brand and become convinced about your credibility, they would start to demonstrate their intent to purchase products or services recommended by your brand. Below are six steps to improving your copywriting skills and spice up your sales number.

This post was inspired by the infographic after the article below.

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March 19th, 2012 No Comments

Seven Major Changes to Business Pages on the New Facebook

The majority of businesses have a social media element within their digital marketing strategy and Facebook often plays a starring role. So it’s worth knowing about the seven major changes that Facebook are making to business pages on 30 March. Read More »

March 16th, 2012 No Comments

AdWords Increases Campaign Limit Per Account to 10,000

When I started managing AdWords campaigns in 2005, the campaign and ad group limit back then was a maximum of 25 campaigns and 2000 ad groups per campaign.

Last year, Google quietly increased this limit to 500 campaigns, 20,000 ad groups per campaign and 5,000 keywords per AdWord account.

Just yesterday in response to feedback from current AdWords advertisers,  Google AdWords announced yet another increase to an astounding 10,000 campaigns (includes active and paused campaigns) per account!

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March 12th, 2012 No Comments

Google: We Are Changing How We Evaluate Links

Google just announced 40 changes it has made to its search algorithm. Some of them are sure to raise an eyebrow. Here are the top 3 changes that stand out:

Image Search

More image results are now turning up in general search results, making image optimisation more important.

Location Specific YouTube Suggestions

Google’s also made changes to the way its YouTube suggestions are generated, making them more location-specific.

Link Evaluation

One key change is a shake-up in link evaluation. Google often uses a site’s back link profile to determine it’s authority, quality and search rankings. According to Senior VP Amit Singhal, there have been changes in the way in which links are evaluated, as part of their ongoing policy of rearchitecting or simply turning off various parts of the scoring system to keep things tight and easier to run. What caught my eye was the fact that they’re ditching a link analysis method that they’ve been using for the last decade.

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February 16th, 2012 6 Comments

5 Ways to Measure the Success of a Social Media Campaign

a tape measure (vintage)

If you’re running a social media campaign you are probably not doing it for fun – you are most likely looking for results. In most cases, the intended outcome of a social media campaign is to strengthen and increase awareness of your brand. In the past, traditional marketing efforts in this arena were difficult to evaluate due to the complications of determining the link between a campaign and brand awareness. One of the appeals of social media marketing is the fact that, as a digital campaign, it is possible to measure various metrics and so evaluate the effectiveness of your campaign. Use these five methods to measure the success and effectiveness of your social media campaign.

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February 15th, 2012 1 Comments

7 Reasons Your Business Needs Pinterest in its Social Media Mix Now!

pinterest home page screen shot

Pinterest is a social media platform that works like a collection of virtual pin-boards. Users can “pin” pictures of the things that interest them – everything from holiday photographs and cartoons to products and advertisements – creating a collage of images. A designer on the hunt for inspiration might pin photos from the latest fashion magazines; a technology enthusiast might share snaps of that new must-have gadget. Creative individuals are using Pinterest to set up a visual CV. Web-savvy businesses are getting in on the act too, pinning images of their products to catch the eye of possible customers – and not forgetting to share others’ photos as a way of generating both traffic and goodwill. Pinterest can be a great way to get your business in the public eye. Other users can “like” photos, add comments or re-pin favourite images on their own boards. Read More »

February 11th, 2012 No Comments

Is Google Really Against SEOs?

SEOs Public Enemies

In some ways it seems as if Google and SEOs have an antagonistic relationship. Reading comments like those posted by a Google employee at Hacker News could lead you to believe that while Google are trying to give their users valuable, relevant content, SEOs are trying to find loopholes in the system to get bad or irrelevant websites higher than they should be.

The Google employee who goes by the pseudo name of jrockway on Hacker News said:

If the social features are relevant, though, then users are getting a better experience. And that’s a good thing, even if individual pages get less traffic from Google. Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That’s a good thing because SEO can’t scale, and SEO isn’t good for users or the Internet at large.

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January 20th, 2012 No Comments

What Does Google’s Disappointing Financial Year End Results Mean to Search Marketers

My first degree was actually a BSc in Economics but I shied away from this fascinating discipline to join the army of marketers…online marketers to be precise! This is not to say that headlines related to Finance & Economics do not grab my attention – they absolutely do! Whilst prowling through my G+ stream yesterday, I came across this post from Google’s Larry Page:

 

And then this post from Avinash Kaushik:

It led  me to their Q4 2011 financial summary and Year end report and YouTube webcast.

Here are some take-aways I think every search marketer should take note of from their year end report:

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