March 21st, 2012 3 Comments

6 Ways to Sell More on Your Website with Copywriting

Copywriting is a very core pillar of selling online & e-commerce. Potential customers or your website visitors have no way of touching or seeing your products or attesting to your service in real. All they can do is to read about what you have to offer. Copywriting is a very fine art of convincing readers to purchase a product or service through writing. A properly written piece of content has the potential of increasing traffic by 50% and conversions by 30%. Every business owner should value the importance of good copywriting. As soon as your readers start to trust your brand and become convinced about your credibility, they would start to demonstrate their intent to purchase products or services recommended by your brand. Below are six steps to improving your copywriting skills and spice up your sales number.

This post was inspired by the infographic after the article below.

1. Pay Attention to Formatting

bullet points in your content

Readers usually pay attention to bullets and numbered lists. Make use of all the special formatting that will help pinpoint your product’s features. The theme and design of your website is also very importance in your conversion rate.

2. Use a Clear Writing Style

Clear wrting style void of jargons

Do not bore your readers with long sentences and academic jargon. If your readers cannot understand what you are talking about, chances are they will not buy anything.Stick to simple sentences and easy-to-understand language. Use as much active voice as you can.

3. Avoid Some Common Copywriting Mistakes

copywriting mistakes

You should never exaggerate the features of the products you are selling. Unassuming customers might be fooled once, but they will never come to trust you again. In the world of the Internet, reputation means everything. Those customers whom you fooled may spread bad reputation about your company, causing severe and permanent damage in the long run. Highlighting your product’s features is good, but exaggerating is definitely a thing to stay away from. Copywriters should also maintain a consistent tone across the website.

4. Create Trust in the Readers

cues to trust on a website

Readers are more prone to buying your products if they trust you and your words. The number one important thing you should pay attention to is grammar and spelling. You have to make sure your writing is free from all types of spelling mistakes and grammatical errors.

5.Go Beyond the Basics

product description on pages

Make your product descriptions look organized and easy to understand. You should be assertive and creative when creating your product description. Make sure your readers can sense that too. A good sales copy should inspire the readers and make them itching to buy the product.

6. Outrank Your Competitors

outrank your ecommerce competition with SEO

With countless competitors to outrank and outsell, the internet is rife with competition. In order to have a chance at gaining an advantage over your competition, you will need to intertwine your website content with your SEO strategy and site architecture. Keyword research in SEO is a particularly very important element for guiding copywriting. Amazing sales copy alone does not equal success – ‘findability’ of your content by potential customers is equally as important. Apply .

Full Infographic from Kissmetrics

++ Click Image to Enlarge ++
6 Steps to Selling More
Source: 6 Steps to Selling More Infographic

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  1. Deb Ward03/29/12 @ 09:03 pm

    Thanks for compiling these copywriting tips. I find these types of articles useful in educating clients on the value of hiring a pro for web copywriting. I will be re-posting some of your tips on my FAN page (iMedia Buzz) with attribution, of course.

  2. Lauren Seyfert08/09/12 @ 10:08 am

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