November 5th, 2008 No Comments

Web Marketing 101

This is the first of hopefully many posts on our blog. The core focus of this blog is marketing on the Internet. Our objective is to enable you better understand what we do as consultants and to enable you understand how the web can positively impact on developing your business.

The effects of web marketing would be largely dependent on the web marketing channels you utilise as well as type of business and sector your company belongs to.

The following categories have been created to give an idea of topics we would be covering:

  • Increasing Search Engine Rankings
  • Advertising on Search Engines (Pay Per Click)
  • Email Marketing
  • Lead Generation
  • Business Blogging
  • Social Media
  • Media Buying
  • Guerilla Marketing (Back to the Basics)

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