July 12th, 2010

Measuring Conversions and Setting Up Funnels on Google Analytics

It is so vital to set goals on your website, to track the effectiveness of all your online marketing efforts & campaigns. This 60 second video sheds more light on Google Analytic’s funnel visualisation report – which shows each step you have defined as part of your conversion process. It is particularly very useful for tracking shopping cart abandonment rates on eCommerce sites.

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