May 5th, 2010 3 Comments

How to Use the Thesaurus to Kick Start Your Keyword Research

Thesaurus’ came in very handy when I was essay writing in Uni and are still very relevant to me as a search marketing professional today. The thesaurus is my number 1 keyword research tool and the perfect resource for finding synonyms or related keywords. The beauty of using a thesaurus is that a bulk of keyword research has been done for you by thesaurus publishers. My favourite online thesaurus site is Visual Thesaurus is also a handy tool if you are after a visual representation of keyword relationships (but it requires an annual subscription of about $20). I’d rather keep things simple by sticking with Better still, used in combination with the AdWords Keyword Tool is a clincher for your keyword research efforts.

How to Use and AdWords Keyword Tool

Type in your keyword in (in this example I typed in “architect”) – it should generate a list of results


Copy the URL- I copied ”” for this example

Go the AdWords Keyword Tool – then copy and paste the thesaursus URL in the website text field.

AdWords Keyword tool crawls the specific page on and returns even more keyword results

This not only helps you leverage two very powerful keyword tools at the same time but also ensures that no stones are left unturned over the course of your keyword research.

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