It’s been almost two weeks since Barack Obama’s epic US Presidential election victory. Although branding cannot take sole credit for the success of the his campaign, I think it played an important role in establishing a visual identity for both existing members and recruiting new members. An interesting observation on Barack Obama’s branding strategy is pointed out in this blog post – the consistency across all of his communications and the sharable/flexible brand enabled the ‘remix’ of the Obama brand while always retaining a consistent message.
I think one of the most critical aspects of the “Obama” brand campaign was the consistency of his theme “change you can believe in“; which the campaign never strayed from.
The images below are some of the several variants of his brand.
Further reading on Barack Obama’s marketing campaign
- How Better Marketing Elected Barack Obama [Business Week]
- Marketing lessons from the US election [Seth Godin]
- 6 Lessons to Learn From Barack Obama’s Online Marketing Strategy [Web Profits]