November 16th, 2008 1 Comments

Branding in Barack Obama’s Presidential Campaign

It’s been almost two weeks since Barack Obama’s epic US Presidential election victory. Although branding cannot take sole credit for the success of the his campaign, I think it played an important role in establishing a visual identity for both existing members and recruiting new members. An interesting observation on Barack Obama’s branding strategy is pointed out in this blog post – the consistency across all of his communications and the sharable/flexible brand enabled the ‘remix’ of the Obama brand while always retaining a consistent message.

I think one of the most critical aspects of the “Obama” brand campaign was the consistency of his theme “change you can believe in“; which the campaign never strayed from.

The images below are some of the several variants of his brand.

Further reading on Barack Obama’s marketing campaign



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  1. Heather Rogers03/27/11 @ 10:03 pm

    I am very much worried concerning the 2012 election. When I consider everything that is happening in Iraq, Afghanistan, and the Middle East (not to mention the economy) we badly must have a skilled leader. I’m far from convinced that Barack Obama or any of the Republican contenders so far have the experience or skills it takes to do the job the way it has to be accomplished. Being president of the U.S. is an remarkably difficult job. Do you think there is anyone out there with the experience, skill, and moral conviction to do the job?

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