Comments on: Dos & Don’ts of Landing Page Design – 7 Deadly Sins of Landing Page Design

By: 5 Ways to Stop the Waste in Your AdWords (Pay Per Click) Campaigns

5 Ways to Stop the Waste in Your AdWords (Pay Per Click) Campaigns — Tue, 03 Jan 2012 19:59:59 +0000

[...] Don’t just stop on tidying up and setting up new landing pages; A/B split test versions of your landing page in order to determine which elements on the page can boost conversions and overall performance. You may also use it to understand the behavior of your visitors better. Read a previous post titled: Dos & Don’ts of Landing Page Design – 7 Deadly Sins of Landing Page Design. [...]

By: Omer Rosenbaum

Omer Rosenbaum — Sun, 16 Aug 2009 16:59:27 +0000

Amazing useful webinar. I also use the mother in law example.

Thanks!!!

By: Kunle T Campbell

Kunle T Campbell — Sat, 15 Aug 2009 13:59:52 +0000

Hi Hendrik, I just retrieved your comment as it was stuck in the spam folder!

Anyways, you are absolutely right about clarity and brevity. I love the book – ‘Don’t Make Me Think’ by Steve Krug’ it just about sums up what usability & designing for the web is all about.

To answer your question, Yes video can be used to reinforce a marketing message. But in a non-intrusive way; meaning you should steer clear of pop-up videos or videos that just ‘don’t go away’ on your landing page. The challenge is establishing a *connection* between your video and content on your landing page.

By: Hendrik

Hendrik — Sat, 08 Aug 2009 02:39:03 +0000

Thanks for the write-up Kunle. It’s also a nice checklist to walk through your landing page. To be able to make a good landing page you need to understand the internet. Websites should not be like books. People surfing on the internet are not interested in any sort of special language, they want information and they want it clear.

If you can’t present your main points in an easy to understand and read way, then no, the page will not convert.

I have a question, how important is media on the landing page? Is it more distracting than helping?

By: markez linda

markez linda — Sat, 01 Aug 2009 19:20:04 +0000

Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…

By: Giuseppe Zizza

Giuseppe Zizza — Thu, 30 Jul 2009 12:58:29 +0000

Hello, Thanks for the post. Great work!

By: Kunle T Campbell

Kunle T Campbell — Sat, 18 Jul 2009 12:23:39 +0000

Cheers Tim, it was a really interesting presentation!

By: Tim Ash

Tim Ash — Fri, 17 Jul 2009 19:07:43 +0000

Thanks for the nice write-up of my webinar!

- Tim Ash