November 25th, 2012 58 Comments

The New Face of SEO: How SEO Has Changed [INFOGRAPHIC]

The New Face of SEO - How SEO has Changed in the Panda & Penguin Era

Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.

I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes.


The New Face of SEO - How SEO has Changed in the Panda & Penguin Era

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  1. Dennis11/28/12 @ 08:11 am

    Awesome. Very impressive. It’s very clear that there is a huge change in the SEO industry. Old SEO vs. New SEO. I will make a same article (not duplicate) like this. hope you don’t mind. Thanks for sharing.

  2. Stephen Whiteley11/28/12 @ 11:11 pm

    Excellent graphic – one can’t help feeling that although a lot has changed, nothing has really changed – ‘content is still king’. It’s just that the low converting ‘quick fixes’ have been demoted – this should be better for users and companies alike, in the long run.

  3. Nicolas Lajambe11/29/12 @ 12:11 pm

    Thanks Fuzzone for this excellent Infographics. You have it spot on, on the latest SEO best practices. I totally agree with you. We’ve been following the same practices down in Spain for past year and an half, and I can confirm, it works!!

  4. Rohit Kanwara11/30/12 @ 02:11 pm

    This is great. Makes it so clear!

  5. Robin Dudek11/30/12 @ 08:11 pm

    This is a very interesting and innovative idea. I like the idea very much.

  6. Teresa11/30/12 @ 09:11 pm

    Thanks! This is a great tool to help our clients understand what’s going on with SEO practices. Popping it into our blog over at now!

    • Fuzz One Media11/30/12 @ 10:11 pm

      Cheers Teresa – glad it is gaining traction. Client education was the reason we put it together. Cheers to the team Sisarina!

  7. Heather12/11/12 @ 06:12 pm

    Great infographic, but it looks like you have a spelling error. Is optimization spelled with a z or an s, as you have it near the top?

  8. Sergei12/12/12 @ 12:12 pm

    Outstanding analyze for the current moment of SEO industry!
    My last year experience with all Google’s “upgrades” confirms each single statement in this post. Congratulations, good job!

    However, I would like to stress some important changes is SEO (these are mentioned in the post too). A success of content is NOT based anymore entirely on exact “keywords”, but its synonyms too (even fuzzy synonyms). Yes, the search engines are getting smarter, and often beyond our expectations. Secondly, “social signals” in a way how Google thinks about that contains not only quality blogging, but activity around that. So, welcome in this new SEO paradigm for 2013 and further. Thank you!

  9. THOMASTAYLOR12/17/12 @ 11:12 am

    Brilliant post.very very informative tips for. Keep up the excellent work.
    Please update more often on this subject.

  10. Miglena12/18/12 @ 03:12 pm

    Good comparison – describing clearly what we should and shouldn’t do if we want to succeed in SEO

  11. John Cashman12/18/12 @ 11:12 pm

    Basically…we have to go back to just creating things people want rather than gaming the system. However, we still find people with websites that are so horrible that even if they aren’t doing black hat stuff, they can’t be found. Everyone needs to get a new website on a quality CMS or people are just going to be left in the dust.

  12. Yassin Hives01/13/13 @ 09:01 pm

    the new SEO is just put more money on SEO, for me SEO never change only Google get smarter

  13. Jose Lopez01/15/13 @ 07:01 am

    We needed this change. Low quality sites were taking up too much room!

  14. Bruce Langford02/16/13 @ 04:02 pm

    SEO has definitely changed a lot recently. You’ve offered some excellent ideas about how to get some search engine results! Thanks for the post!

  15. Susana02/19/13 @ 01:02 pm

    Quality first, no doubt, though there are lots of business fussions with big corporations + google (in Spain), leaving small agencies like ours in no place, not to mention google places…love to do SEO there!

  16. Stephan Hovnanian (@stephanhov)02/24/13 @ 03:02 pm

    Outstanding explanation, and I love how you broke down the different pieces that go into SEO to frame the comparison. I’ve been using the phrase lately that “Google doesn’t buy anything from you, your customers do. Write for your customers, not Google” to help drive home the point Stephen Whiteley made about content being king.

  17. Aguae - SEO Calgary03/08/13 @ 12:03 pm

    Awesome post . Thanks for sharing. You have shown the way the SEO changed from time to time.

  18. Ken03/11/13 @ 07:03 pm

    It’s a good thing that SEO has changed this way. Webmasters can focus more on their content quality and relevancy as well as connecting with human visitors to stay ahead of the competition and not run over by low quality sites with numerous backlinks.
    Thank you for an informative and concise article.

  19. Bhavesh Desai03/20/13 @ 04:03 pm

    Excellent infographics. SEO is now truly Organic, provided website is made for visitors.
    In past onus was with SEO consultant to get the site in top ranking, now SEO consultant will act as a coach to customer. He will help them to predefined goals and objectives by guiding customer to create quality content, making communities, and familiarized them with contemporary tools, techniques and attitude of digital citizen.
    And Google has always “requested” to make site for visitors, but was not able to implement. With new algos, now it is implementable.
    Addition of Analytics, international seo, mobile in infographics is icing on cakes.
    Thanks for your efforts, which help few of us to articulate their view and help others to understand new face of SEO!! Keep it up!!!!!

  20. Dave04/14/13 @ 01:04 am

    Excellent infographic and your SEO predictions are all coming true, kudos…

  21. Addam Hassan04/17/13 @ 08:04 am

    Fantastic infographic

  22. AxiomSEO05/10/13 @ 04:05 pm

    We are a SEO Company in Daytona Beach. I was wondering if we can aggregate this infographic with your link to our clientele? Free linkage :) Wonderful wonderful wonderful infographic! I really appreciate the effort :) Thanks!

  23. John Browning07/10/13 @ 05:07 pm

    Nicely done comparison-concise and shareable.

  24. Bedford SEO Consultants11/06/13 @ 10:11 am

    I love your infographic, it covers everthing. Do you produce these for clients? I would be interested in having some created of the same quality for some clients of ours.

  25. Jessi02/18/14 @ 07:02 am

    Nice Graphic….This is very interesting and innovate ideas…Thanks for sharing…I like all points…

  26. Thomas Dave04/03/14 @ 11:04 am

    Very impressive info graph, I have got lots pieces of information by this info graph.
    Thanks a lot of to share this info graph.

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