First Hand Advice from a Google Adsense Millionaire (podcast)

I have had this podcast lying on my desktop for a little while now, with the intention of sharing it on a blog post. It’s a Duoblogger.com interview by Hendrik Kleinwächter with Matt Smith, a Google Adsense publisher that currently earns an average of US$3,000 per day from a single website – freeforeclosuredatabase.com from Google Adsense. A consistent stream of US$3,000 per day over a year would yield about US$1.1m per annum.

A full listen of the podcast is highly recommended (it takes about 24.31 minutes), but for those of you too busy to listen, here are some of the most important points from the interviewed I put together:

The Steps

• Obtain valuable public data that consumers want but is difficult to access or can be accessed only via payment
• Uniquely organise the data like no other site has done and create value
• Place well optimised Adsense units on your website’s template
• Outsource all the development – ask a team of software developers (preferably off shore) to organise this data
• Device an SEO strategy to drive traffic to the site

3 Methods of Generating Useful Content on a Website for Adsense

1. A publisher creates user content on her/his own (via online publishing / blogging)
2. User generated content (risky) via forums, social networking sites & communities
3. DB approach – gather content buy buying it, renting it or organising free data in a unique way that provides value to prospective visitors

Other Points About Matt

• Matt has invested a total of 100 hours of his time in the last 3 years on freeforeclosuredatabase.com
• His success balls down to system based organisation – i.e. anything that can be automated, should be automated
• Duplication of content issues can be averted by introducing differentiation in the presentation of publicly available content
• Inbound links are a key success factor of any traffic generation strategy
• Matt has devised a unique strategy (he would not divulge) for generating links – an automated method for generating QUALITY, REAL LINKS from Realtors with his ANCHOR TEXT of choice generates as many as 15 ‘real’ links per day
• He is process driven
• Completely outsourced website development – with no full time staff
• Offshore labour based in Ukraine
• No customer service – ‘its free content if you like it’
• Finally, his goal is to LIVE his life – businesses like this make it easy

Kunle T Campbell

Kunle has been involved in digital marketing since 2004. He is an award winning web producer passionate about Return On Investment (ROI) driven search engine marketing and a self-admitted data junkie who loves drilling into website analytics stats to dig out the big picture.

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