Whilst working on an AdWords account today, I came across a really interesting find – Google AdWords actually allows more than 25 characters in Ad Text headlines. They appear to be testing this feature on text ad headlines using the Dynamic Keyword Insertion i.e. {KeyWord:default text} only. The ad text headline below has 29 characters!
There would have been no way this would have been accepted if it was added the normal way.
What is the Effect of this New Feature?
Well, this added flexibility in the character length of Ad text headlines would certainly improve and increase the ad’s Click Through Rate (CTR) as it would match searchers exact search phrase.
Kunle has been involved in digital marketing since 2004. He is an award winning web producer passionate about Return On Investment (ROI) driven search engine marketing and a self-admitted data junkie who loves drilling into website analytics stats to dig out the big picture.
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David Rothwell | AdWordsAnswers.com03/22/09 @ 10:03 pm
I observed this back in february and posted an article at
http://www.adwordsanswers.com/2009/02/26/how-to-get-more-than-25-characters-in-your-adwords-ads-headline/
Kunle T Campbell03/23/09 @ 03:03 pm
@David Thanks for sharing a very interesting observation. It does indeed appear to have started back in February but only a hand-full of bloggers have picked it up and Google have yet to officially announce it. I guess it is in it’s testing phase. This SEOmoz blog post did also confirm it back in February also but only for ads at the middle to the bottom of SERPs. It now does appear to feature on the top 3 AdWord SERPs.
Google Adwords Expert11/27/09 @ 07:11 pm
Yeh. I noticed too this. If someone want to get complete benefit of this feature than he can do by using one keyword per ad group. Otherwise the things will mix up really.