March 12th, 2009
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The Economics of Google AdWords
by Kunle T CampbellFiled under Paid Search - Pay Per Click (PPC)
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I came across this video on YouTube and thought I’d share it with you. Its show cases Google’s Chief Economist, Hal Varian, explaining how the AdWords Ad Auction system determines what you pay per click and how maximum CPC bids and quality scoring are computed.
Kunle T Campbell
Kunle has been involved in digital marketing since 2004. He is an award winning web producer passionate about Return On Investment (ROI) driven search engine marketing and a self-admitted data junkie who loves drilling into website analytics stats to dig out the big picture.
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Tags: AdWords Ad Auction System, CPC Bids, Google AdWords, Hal Varian, Max CPC, Pay Per Click, Quality Scoring, YouTube Video