I came across this video on YouTube and thought I’d share it with you. Its show cases Google’s Chief Economist, Hal Varian, explaining how the AdWords Ad Auction system determines what you pay per click and how maximum CPC bids and quality scoring are computed.
Fuzz One's Head of Search Marketing, he has been involved in the search marketing industry since 2004. He is a Certified Google AdWords Expert, an SEO expert and is highly proficient in website analytics
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Kunle T Campbell
