Over the last few years, outreach SEO (or Link Building) and PR have witnessed a digital convergence. The wild open ranges of old style grey and black hat SEO have to a significant extent been fenced off by Google updates intended to cut down on spammy sites that add little or no value (or even make sense); those black hats have mostly been hung up, and the few survivors are in their Butch Cassidy years. PRs, meanwhile, are learning their way around SEO (link building in particular) and adding SEO outreach to their list of services. Whilst I still believe that there is still a place for Technical SEO as a discipline in its own right, it is becoming increasingly obvious in short, that the Outreach SEO strand of SEO and Digital PR are not only heading in the same direction but also coming to resemble each other. The analysis and tools may differ but the objectives remain somewhat identical.
The question is, how should a business manage Digital PR and Outreach SEO? Accepting that PR and SEO work best when they’re integrated, what are the best ways to integrate them? Read More
In a bid to kick start 2014 , I decided to launch a digital marketing and SEO workshop dubbed; Double Your Traffic Workshop™ Oxford.
The plan is that Double Your Traffic™ would be the first of several training workshops I shall be facilitating going forward and would mature to be a training brand in itself.
Over the last few years, Apple has successfully turned the unveiling of new pieces of kit into events in themselves. They’re reported, blogged about and physically attended by press and even enthusiasts. Now, you can participate too, from the comfort of your own home by watching today’s live steam video here.
This isn’t actually a new thing for Apple, more a return to form. Previous Apple events were available by live streaming, though they were only available to view online over Apple’s own Safari browser. That restriction still applies: you’ll need to be running at least Safari 4 on a OS X machine or Safari 4.2 on an iOS device to watch. Read More
[Infographic Courtesy: Vanity Fair]
It’s the weekend and so on a lighter note, I have decided to share this one: As diverse as my music taste spans, Jay-Z is amongst a handful of hip-hop artists’ I still listen to. I make it a point of duty to listen to each new album he releases. Vanity Fair did something ingenious: given that Jay Z epitomizes modern day consumerism, luxury brands and the African-American struggle of rags to riches and financial freedom, Vanity Fair published this infographic which takes a probe through all of his lyrics by album and extracts luxury brand mentions. Read More