SEOs….Create Something
Creativity summed up
Okay, a thought just came to mind and I felt compelled to share it with you in this blog post….It revolves around the act of creativity and how it influences the minds and emotions of people to think, be inspired and/or take action. The recent buzz around content marketing as the ‘new SEO’ has its foundation on creativity. Whether you put together a slide-deck, shared your thoughts visually on an Infographic OR record a podcast, you were involved in the process of creating something you felt would resonate with a target audience.
5 Steps To Prevent A Social Media Crisis
Social media crises are an expected risk businesses face today. Everyone is exposed to online dilemmas provoking long lasting problems which have the potential to particularly impact your brand’s reputation, both online and offline.
Social Media Crisis
So what is your strategy to avoid this problem? To start with, it is important to differentiate between a social media crisis and a social media issue so you can react to either one. Crises are recognised by signs of powerful, negative relatable emotions that outweigh common sense. They encourage viral behaviour and get clients, fans, staff and others flustered. The problem with these crises is that they are often unpredictable and go viral in an exceptionally short space of time! Read More
Looking at Social Networking: how distracting is it for you?
Advancements in Technology have undeniably boosted our efficiency but do not give us extra hours. Could they go as far as reducing our time in the day?
Smartphone usage today has provided connections to others so powerfully it has become harder to disconnect ourselves from the addictive world of Social Media. It has become almost effortless to send a tweet, post an update or send a text message which all save time, it has become the easier option over calling. Here are some informative slides looking at what Social Networking is used for and it’s importance.
12 Online Retail Brands with Really Poorly Set-up Pinterest Boards
Given that Pinterest is now the 4th largest Social Media platform by user-base, you would expect brands to take it seriously…well not quite as we have dug out some examples of poorly set-up and managed Pinterest accounts. You will be surprised how some well known brands are not making the most of this Social Scrapbook. Our previous blog post: 5 Ways Brands Can Stand Out On Pinterest & Gain Followership showcased examples of well set-up Pinterest boards.
So without further ado, here is our list of 12 ‘business-to-consumer (B2C) brand’ Pinterest boards that need some social media TLC: Read More
5 Ways Brands Can Stand Out On Pinterest & Gain Followership
As Pinterest approaches it’s 3rd anniversary (it was launched in March 2010) it would be prudent to say that it is approaching maturity as a social media platform brands should pay more attention to. Pinterest was recently valued to be worth $2.5 billion and as at February 2013 has 48.7 million registered users- I’ll be fair in concluding that Pinterest is here to stay!
So how can brand managers or marketers take advantage of Pinterest? We have curated some best practices successful Pinterest Business pages have adopted below:
4 Ways to Optimise Your Facebook Business Page for Facebook Graph Search
Facebook recently made a major announcement of not just a new feature but a new PILLAR to support its existing pillars: Timeline & Newsfeed. This pillar was coined ‘Graph Search’.
It allows Facebook’s users search for precise information within Facebook. It has been described as a cross between Google, Yelp and LinkedIn. I’d personally describe it as being more like the “Siri” in the Social Media space. With Graph Search, Facebook users are able to search Facebook for a much more refined set of results than before. Search results include: Pages, Places, Groups, Apps and Games all based on information shared and connections. e.g. The search “Phones my friends like” would be returned with the results of brands they have liked on Facebook.
As Facebook’s first “beta” product that requires a waiting list, it has only been released in the U.S so far. There is no certified date yet revealed to bring it to the UK, which gives time for marketers to prepare. Read More
Technology Wins Wars: The Demise of HMV, Lessons for Digital Marketing
History tells a recursive story; technological superior and more tactical armies take the spoils in battle.
In today’s fast paced and ever changing world of business; timing, technology and strategy are key ingredients to winning in the rumble for ‘marketshare’. HMV’s demise is a peculiarly sad story of a business that used to be at fore of technology in its industry but went on a gradual demise because of its refusal to innovate at the right time. Timing is essential and the stakes are usually awfully high for businesses.
5 Google+ Business Pages Features to Boost Your Marketing
Google+ is a bit of a late comer to social networking and hasn’t yet achieved the massive number of active members that Facebook and Twitter have. However it’s important to remember that it’s still early days for Google+ and brands such as Cadbury, H&M, TIME, Red Bull, and Coca-Cola have already exceeded hundreds of thousands of followers by making use of business page features provided by Google+ to market their brands.
The business tools “Private sharing for your organization”, “Video meetings integrated with Gmail, Calendar and Docs”, and “Administrative Controls” are all “free through the end of 2013 while we continue to add more features and administrative controls designed for organizations.“
For those who already have their business page, here are our 5 Google+ Business Pages Features to Boost your Marketing: Read More
The New Face of SEO: How SEO Has Changed [INFOGRAPHIC]
Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.
I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Read More
30 Places to Promote and Generate More Traffic to Your Blog Posts
To produce a quality blog post you spend hours researching, writing, rewriting, searching for, or even creating your own graphics. Eventually all this hard work pays out and the result of a really good piece of content but this just half of it. In order to share that exceptional work of yours with as many people as possible, you need to promote it. What is the point of being awesome if no one knows? Here are some tips that would help you reach out to a much wider audience. Read More
