February 3rd, 2014 No Comments

How to Effectively Integrate PR with SEO and Content Marketing

How to Effectively Integrate PR with Social Media and SEO

Over the last few years, outreach SEO (or Link Building) and PR have witnessed a digital convergence.  The wild open ranges of old style grey and black hat SEO have to a significant extent been fenced off by Google updates intended to cut down on spammy sites that add little or no value (or even make sense); those black hats have mostly been hung up, and the few survivors are in their Butch Cassidy years.  PRs, meanwhile, are learning their way around SEO (link building in particular) and adding SEO outreach to their list of services. Whilst I still believe that there is still a place for Technical SEO as a discipline in its own right, it is becoming increasingly obvious in short, that the Outreach SEO strand of SEO and Digital PR are not only heading in the same direction but also coming to resemble each other.  The analysis and tools may differ but the objectives remain somewhat identical.

The question is, how should a business manage Digital PR and Outreach SEO?  Accepting that PR and SEO work best when they’re integrated, what are the best ways to integrate them?  Read More

January 17th, 2014 1 Comments

Double Your Traffic™ Oxford Digital Marketing and SEO Workshop – Thursday January 23rd 2014

Double Your Traffic™ Oxford Logo

In a bid to kick start 2014 , I decided to launch a digital marketing and SEO workshop dubbed; Double Your Traffic Workshop™ Oxford.
The plan is that Double Your Traffic™ would be the first of several training workshops I shall be facilitating going forward and would mature to be a training brand in itself.

Tickets can be purchased on the Eventbrite website.
Here is a summary outline: Read More

January 2nd, 2014 1 Comments

PaidBook: Why Facebook Ads Now Have to be Part Your Facebook Marketing Strategy

PaidBook: Why Facebook Ads Now Have to be Part Your Facebook Marketing Strategy

No-one can afford to ignore Facebook as the vital ubiquitous social networking communication medium it has come to be: marketers least of all.  But when marketing came into contact  with Facebook it had to unlearn some of its intrinsic habits.

How Facebook Changed Marketing…

In traditional marketing, a message is first created and then disseminated.  It might be something as ingenuous as a late nineteenth century Pear’s ad, as unlikely as the panaceatic claims made for snake oils in the backs of old newspapers or as slickly disingenuous as Don Draper’s masterful rebranding of Lucky Strike in Mad Men; the message was sent out across various media intact.  The marketers produced the message and the public, hopefully, consumed it.  Notwithstanding Burma Shave’s classic attempts to involve its public by having them write its rhymes, the communication was largely a one-way street. Read More

December 31st, 2013 2 Comments

84 Noteworthy SEO and Social Media Updates of 2013

84 Noteworthy SEO and Social Media Updates of 2013

2013 was an exciting year for digital marketing – it witnessed the rapid rise of Google+, Facebook matured and cemented its position as the number 1 social media platform, Twitter went public and honed in on advertising, YouTube hit a billion unique users a month milestone, LinkedIn’s deeper integration with Slideshare reinforced its business social media lead. 2014 was arguably the year for mobile social media: Vine, Instagram and SnapChat collectively have a userbase of over 250 million users. For SEO, Google’s Hummingbird and In-depth search updates were arguably the most significant Google Algorithm updates over the last five years. Here is a summary of all major Google SEO and Social Media updates in 2013. Use the links below to jump straight into a section and let us know if we missed any updates! Have a Happy New Year in 2014!

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November 16th, 2013 1 Comments

How to Remove Unwanted LinkedIn Endorsements

remove-linkedIn-endorsements

I use LinkedIn quite often and log into my account at least 3 times 5 times a day for professional social networking and to be nosey. I have gathered a reasonable number of LinkedIn contacts and endorsements from both people I have worked with as well as from total strangers. I have the urge to remove endorsements from strangers or people I am not acquainted with, but LinkedIn does not make the process straight forward. Here is a step by step process of removing LinkedIn Endorsements: Read More

October 28th, 2013 4 Comments

When to Use a Facebook Local Business Page Vs a Company Page

facebook local business or place and compay organisation institution

Facebook will offer you several options when you set up a page for your organisation.  Usually, though, you’ll find yourself choosing between a ‘Company, organisation or Institution’ page, and a ‘Local Business or Place’ one.  While in some cases the choice is obvious – if you’re a university, you’ll be wanting to be an Institution, not a Local Business or Place – for other organisations the decision can be a little more complex. Read More

October 23rd, 2013 3 Comments

Twitter #Etiquette: 10 Rules to Keep You On the Straight and Narrow

Twitter #Etiquette: 10 Rules to Keep You On the Straight and Narrow

Twitter has its own rules, available through its Help Centre, in which it details the regulations users must adhere to or risk being permanently evicted from their site.  However, these mostly have to do with impersonating others for gain or repeatedly threatening people with violence, and if you thought those were a good idea on Twitter you’re probably in the wrong place!

For most of us, our Twitter etiquette queries are a little more specific, and have to do with the best way to use Twitter, how to behave gracefully on the site and how to avoid embarrassing faux pas while Tweeting. Read More

October 22nd, 2013 No Comments

Where to Watch Apple’s iPad 5 Media Keynote LIVE Stream [October 2013]

Over the last few years, Apple has successfully turned the unveiling of new pieces of kit into events in themselves.  They’re reported, blogged about and physically attended by press and even enthusiasts.  Now, you can participate too, from the comfort of your own home by watching today’s live steam video here.

apple-keynote-ipad5-event-video-screen

This isn’t actually a new thing for Apple, more a return to form.  Previous Apple events were available by live streaming, though they were only available to view online over Apple’s own Safari browser.  That restriction still applies: you’ll need to be running at least Safari 4 on a OS X machine or Safari 4.2 on an iOS device to watch. Read More

October 21st, 2013 No Comments

Facebook’s New ‘Super-sized Image’ Link Post Format: What You Need To Know

facebook-Page-post-link

In case you haven’t noticed: Facebook has boosted image size formats for their link share ads and organic posts.  A move that both encourages and recognises the privileged position images have in Facebook users’ eyes.  Now, when a page or person shares a link, the image that accompanies it will be significantly larger on their News Feed.  That’s already become noticeable, especially for people whose News Feeds tend to be image heavy anyway.

Facebook’s Facebook + Journalists page says the ideal image size for posts like this is now 1,200 x 627 pixels, and the minimum is 560 x 292 pixels.

Up until now, several pages (ours included) in effect had to hack Facebook’s post sharing feature by posting a photo with a link to an article in the text prompt.

Read More

October 20th, 2013 No Comments

Jay-Z’s Brand Affinity by Album from Reasonable Doubt to Holy Grail [INFOGRAPHIC]

Jay-Z's Most Named-Dropped Products by Album
[Infographic Courtesy: Vanity Fair]

It’s the weekend and so on a lighter note, I have decided to share this one: As diverse as my music taste spans, Jay-Z is amongst a handful of hip-hop artists’ I still listen to. I make it a point of duty to listen to each new album he releases. Vanity Fair did something ingenious: given that Jay Z epitomizes modern day consumerism, luxury brands and the African-American struggle of rags to riches and financial freedom, Vanity Fair published this infographic which takes a probe through all of his lyrics by album and extracts luxury brand mentions. Read More