Okay, a thought just came to mind and I felt compelled to share it with you in this blog post….It revolves around the act of creativity and how it influences the minds and emotions of people to think, be inspired and/or take action. The recent buzz around content marketing as the ‘new SEO’ has its foundation on creativity. Whether you put together a slide-deck, shared your thoughts visually on an Infographic OR record a podcast, you were involved in the process of creating something you felt would resonate with a target audience.
History tells a recursive story; technological superior and more tactical armies take the spoils in battle.
In today’s fast paced and ever changing world of business; timing, technology and strategy are key ingredients to winning in the rumble for ‘marketshare’. HMV’s demise is a peculiarly sad story of a business that used to be at fore of technology in its industry but went on a gradual demise because of its refusal to innovate at the right time. Timing is essential and the stakes are usually awfully high for businesses.
Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.
I quite like the direction the industry is headed at the moment and have put this infographic together that details both the OLD Vs. NEW approaches to SEO. It should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Read More
To produce a quality blog post you spend hours researching, writing, rewriting, searching for, or even creating your own graphics. Eventually all this hard work pays out and the result of a really good piece of content but this just half of it. In order to share that exceptional work of yours with as many people as possible, you need to promote it. What is the point of being awesome if no one knows? Here are some tips that would help you reach out to a much wider audience. Read More