Real estate in any city is a highly competitive market. Major franchises usually set up shop at regular geographic intervals. From a consumer’s point of view, the only property agent that stands out will be the one with the house that they want. Real estate aggregator sites have made it even more difficult to stand out in a tight market – unless you have the help of Fuzz One.
We know there is something different about your real estate agency. Every company has a unique selling proposition, and something different to offer their customers, or they don’t survive. Fuzz One’s personal approach is designed to draw that out and exploit it in your web marketing strategy, and find new ways to build your specific brand.
Don’t forget that Fuzz One endeavours to get you to Page One of Google! Wouldn’t you like it to be your homes that people see first when they are looking for real estate in your area?
Search Engine Optimisation
Google is the Yellow Pages of the noughties, and will remain so well into the future. With more than 21 billion web pages indexed by Google, and billions more that are not listed, your real estate website will need expert help for search engine optimisation.
What we do for real estate websites:
On page SEO Consulting
- Content optimisation
- Navigation optimisation
- Site map inclusion
- Tagging revision
Off page SEO
- Link building
- Vertical search marketing consultancy
- Local search engine optimization
Search engine optimisation is the science, and the art, of modifying your property website’s structure, content and external references so that it’s ‘reputation’ with search engines is as good as possible. SEO and SEM help you rise above the water-level of thousands of real estate agents and portals, to be found by the most pre-qualified customers possible.
Pay Per Click
Pay Per Click, or PPC, is one the most cost effective forms of marketing there is – and is only possible through the power of the internet. In the bad old days, real estate agents paid for advertisements to be shown to a newspaper with a readership of 100,000, for example, with no guarantee that any of them saw or paid attention to your company’s ad. Now, you pay only for the people who see your ad and also want to know more. In fact, they want badly enough to know more that they have already taken the first step to it – clicking on your link!
In doing paid search marketing for your real estate site, we look at:
- Keyphrase research to find those that best represent your offering
- Where your preferred keyphrases intersect with customer search language
- Your budget
- The metrics that we will use to measure success
- Implementing tracking on your site
- Optimising landing pages to ensure the best opportunity to convert form the clicks you get
- How to best include your Unique Selling Points in the campaign
PPC Paid search marketing can be worth so much more to your real estate or property business than your initial investment, with Fuzz One’s help.
SEO Friendly Web Design
SEO friendly web design is part of on page SEO consulting, which involves looking at what we can do within your real estate website to get the stares and catcalls of the search engines. Content length, relevance and keyphrase density, ensuring that text is not trapped within flash, and looking at your property website’s navigation, site map and tagging are all part of the process.
