The finance industry requires specialised marketing – much more so than any consumer goods or physical products. A combination of the need for consumer trust, the fragmenting consumer base, consolidation of services within the industry, as well as a number of new entrants, have been challenges for financial services companies across the UK.
Brand management is critical for financial service providers more than any other type of company. Fuzz One are experts at creating an online image for your company, building you up as a trustworthy, progressive, expert company.
We go back to basics for our financial services clients, using the four P’s of your business – Product, Price, Promotion and Place - to create a relevant, hard-hitting web marketing campaign.
Search Engine Optimisation
Once people have got to know their accountant, financial adviser, mortgage broker or insurance provider, they tend to stay with them. Opportunities to convert customers and gain new ones come up much less frequently than they do for e-commerce or other, less personal online small businesses. Search engine optimisation is a critical part of maintaining your client list.
What we do for finance websites:
On page SEO Consulting
- Content optimisation, including language revision for finance customers’ specific needs.
- Navigation optimisation
- Site map inclusion
- Tagging revision
Off page SEO
- Link building – using the most reputable sources to help your customers find you
- Vertical search marketing consultancy
- Local search engine optimization
If you are a:
- Financial Adviser – We can ensure that your trustworthiness is conveyed by your website, and point those that are struggling or lost in your direction
- Mortgage adviser - High rankings are essential to your success and Fuzz One gets you on page One of search engine results for your keyphrases.
- Insurance provider - Your internet marketing needs to convey your unique selling point above everything else and reach the people that are looking specifically for the advantages your business has. Fuzz One’s expertise ensures this.
- Tax adviser - Fuzz One’s local search marketing strategies and secrets will have you dominating your local results
- Pension adviser - Your market has less contact with the internet, and needs specialised methods to get through to them!
Pay Per Click
If you are in the insurance or mortgage advice industry, competition for your keyphrases is hot, and PPC might just be the break you need to start leads and appointments flowing. In other industries, like insurance, accountancy, financial and pension advice, each customer is a high value one, and it makes sense to use every weapon at your disposal to expose yourself to a diverse array of prospects.
Fuzz One’s PPC campaigns for finance sector sites includes:
- Discovering the keywords that people are using to find sites in your sector
- Using these in conjunction with the language your target market uses in Search
- The best results possible within your budget
- Analytics and tracking to determine which ads and keyphrases are working for you, and which ’stocks’ are not performing
- Optimising landing pages to ensure the best opportunity to convert form the clicks you get
- How to best include your Unique Selling Points in the campaign
Recent research has shown that Pay Per Click advertising by beginners rarely gets results. A campaign run by Fuzz One, Certified Google AdWords professionals and Yahoo Search Marketing and Microsoft Adcenter experts, is a sound investment.
SEO Friendly Web Design
Finance sector customers are just like search engines – they need your page to be easy to navigate, well laid out and visually professional. What search engines want is what customers want – one of those happy accidents of search engine marketing!
Fuzz One ensures your finance sites uses only necessary, appropriate language with the correct keyphrase density. We look at sentence and paragraph length – what search engines like is what customers can read easily. We make sure that important content on your finance site is not trapped in formats that search engines can’t read, like flash and frames.
