Don’t just assume that your product keywords will get you found when people are ready to buy online, and simply need to decide who from. Ecommerce sites have so much potential for return on investment, and also so much competition! Include vertical e-commerce marketing in your general web marketing strategy, and you expose yourself to much more qualified traffic, with their credit cards already in hand and their notepad and pencil already taking down prices and benefits.
Search Engine Optimisation
The internet has created enormous opportunities to expand your customer base, but has also created such a wealth of buying choices for those customers that people are increasingly intolerant of confusing or flawed shop design. At Fuzz One, we can help your ecommerce site connect with as many customers as possible, by:
- Implementing search engine optimisation techniques specific to e-commerce sites
- Targeting efforts to consumers at the point of readiness to buy
- Using link building, social media and online publishing to build your brand and get people coming to find you, rather than you searching them out.
For e-commerce sites, it is critical that people know you are there. There are a hundred other businesses waiting to serve your customers – expert marketing backed up with a solid, unique offering ensures your success in a new, global marketplace.
Pay Per Click
While it sometimes occurs that there is a stigma associated with the paid search results, fortunately e-commerce sites do not experience this. Consumers are ready to buy – they just need to know that you are ready to sell. PPC is a short-term, often high return solution.
However, to have any chance of success you need to appear in the first page of Google results, preferably in the top three. Fuzz One ensures that your business comes up trumps for the searches that you want.
We research and use your relevant keyphrases, in the right density. We target your ideal customers, with expertly written copy. We use geo-targeted modifiers where necessary, and split-test and analyse your PPC ads to see which are delivering you the most conversions.
SEO Friendly Web Design
The structure of an ecommerce site is one of the most important factors that affects its turnover. If customers cannot figure out how to get to what they want, or the site seems unprofessional, you potential revenue is just getting up, turning around, and leaving your site through the fastest possible exit!
Engage Fuzz One for e-commerce consulting on your site design, and get it right from the beginning
E-commerce Web Design and Development Consulting
The structure of an ecommerce site is one of the most important factors that affects its turnover. If customers cannot figure out how to get to what they want, or the site seems unprofessional, your potential revenue is just getting up, turning around, and leaving your site through the fastest possible exit!
We improve:
- Shopping process compared to your competitors, and in general
- Checkout process
- Clarity of the click path of your visitors
Engage Fuzz One for e-commerce consulting on your site design, and get it right from the beginning.
